India counts for about 80 million Groups on Facebook: India has about 80 million users of Facebook ‘Groups’, that people are using to collaborate, support or rally around a common interest.
Bajaj Avenger, Royal Enfield go for a ride, celebrate Brotherhood Day: In a campaign conceptualised by Mullen Lintas, Bajaj Avenger rides with Royal Enfield resonating the core thought that whether life offers a rough or smooth ride, it is the bond of brotherhood that keeps them going.
Channel V goes hatke, calls it the ‘shallowest place on TV’: Channel V India has come out with a marketing campaign conceptualised by BBH India for its latest rebranding stint and turning it into a 24×7 music channel. Delivering an unparalleled visual experience is Channel V’s sole focus point. The programming has been designed to ensure that only good looking music videos with minimal graphics make it to the screens.
‘Ab Samjhauta Nahin’: Big B tells women in Blush’s new video: After scoring gold with Dove’s ‘Change The Rhyme’ video, Culture Machine’s digital channel Blush has roped in Vivel as the sponsor for its latest video titled ‘Ab Samjhauta Nahin’ featuring Amitabh Bachchan. The video inspires women to say no to a life of compromise.
Deepika Padukone helps spread smiles in the latest Britannia Good Day campaign: Britannia Good day through its latest campaign, ‘Smile More for a Good Day’ attempts to bring back the smiles that have faded from our lives and encourages Indians to smile more. Aligned to the brand’s philosophy “It’s a smile that makes a Good day”, the campaign captures the everyday smiles that helps cut across barriers, brings people closer and spreads happiness.
Publicis Ambience creates Urbanclap’s first TVC: Mobile services marketplace Urbanclap has launched its first TV commercial in association with advertising giant Publicis Ambience. So far, the marketing strategy for UrbanClap has been digital heavy, with Facebook and Google being the primary channels for tactical marketing, and some amount of Above the Line advertising (ATL) being done on radio.
Tanishq’s Mia raises a toast to women fighting prejudices inherent in workplaces: Tanishq as a brand has always got their act right. This time, Mia, Tanishq’s work-wear jewellery brand for women is creating conversations for all the right reason. The brand after a gap of three years, has released their latest campaign #BestAtWork.
The party never stops with new Cadbury Dairy Milk Marvellous Creations: Ogilvy & Mather has conceptualised the campaign ‘Party in the mouth’ for the recently launched Mondelez India’s Cadbury Dairy Milk Marvellous Creations. The advertisement tries to convey how Cadbury Dairy Milk Marvellous Creations is different with quirky looking blocks and curiously shaped pieces of varying sizes put together in an indulgent bar of milk chocolate that literally explodes in your mouth with every bite.