8 Updates By Facebook, Instagram, Pinterest In The Last Week

Curated list of major updates from last week by social networks which has Pinterest Launch Buy Button, Instagram Shop Button, Facebook Testing “Saved Replies”

Pinterest buyable pins

1. Millennials Favor Facebook Over TV for Political News:The report, Millennials and Political News, was based on an online survey of nearly 3,000 people.Millennials reported little interest in following their parents’ habit of turning to local television for political coverage—and the advertising that traditionally fills commercial breaks in election years.

2. Facebook Is Testing “Saved Replies” To Help Pages Manage Customer Service Messages:Facebook is testing a messaging feature for Pages that enables businesses to create, save and send canned responses to frequently asked customer service questions and feedback.Called “Saved Replies,” the tool could be big time saver for businesses that receive a large number of questions from customers on Facebook.

3. Facebook Messenger now lets you send friends a map with your location:new feature coming to Messengerwill let you share a location directly inside the conversation. And this doesn’t have to be your current position. You can share a meeting spot at a music festival or the restaurant where you’re meeting a friend for dinner. Facebook says this is replacing the old location feature.

4. Facebook rolls out stripped-down version of its app to more countries:Following a quiet rollout in a handful of countries, Facebook’s stripped-down, data-efficient Android appis finally ready for primetime. The social network officially launched Facebook Lite, the barebones version of its app, in Asia on Thursday. The company said it will roll out more broadly in Europe, Latin America and Africa “in the coming weeks.”

5. Instagram Gives More Power To Advertisers With Shop, Install Now And Sign Up Buttons: Instagram is expanding its advertising capabilities with shop, install now and sign up now buttons. It is integrating with Facebook, launching Instagram Ads API. Later this year, advertisers will have the ability to connect businesses to the right people through expanded targeting options with the help of Facebook too. Additionally, Instagram is opening up its advertisement for all businesses large and small.

6. Pinterest improves Related Pins with deep learning, plans product recommendations using object recognition:Pinterest is getting smarter when it comes to spotting things in all those images that millions of users pin to boards. Engineers at the company have developed a technology called visual search, which can find and display visually similar images. The system powers a Pinterest feature called Related Pins. It’s getting more engagement than previous implementations for recommending images. And later this year Pinterest will roll out a new feature, calledSimilar Looks, that relies on the technology.

7. Pinterest To Launch Buy Button With Retailers Like Macy’s, Nordstrom: Pinterest unveiled “buyable pins” along with retailers like Like Macy’s, Nordstrom that will allow users to shop from the app itself. The buy pins that have been in the works for months, will be launching later this month. These buttons are blue in colour and sit next to the regular red pins. Users can search for buyable pins. Buyable Pins will be available to iPhone and iPad users later this month; it’s not clear when they will be available for Android and desktop users.

8. Twitter Rolls Out “Official Partner Program” With IBM As The First Consultancy Partner: Twitter has merged the Twitter Certified Program and the Twitter Marketing Platform Partner Program into a one program – Twitter Official Partner Program. To begin with Twitter has joined hands with IBM as the first consultancy partner.