Instagram Is Inspiring Marketers to Make Square-Shaped Videos for Facebook: Last week,Wendy’s and agency VML launched a campaign spoofing the explosion of food videos that have popped up in Facebook newsfeeds in the past year. Like the popular videos created by the likes of BuzzFeed’s Tasty, Tastemade and others, the video was shot and uploaded in the shape of a square that fills the full space of a newsfeed when viewed on a mobile device, where the bulk of Facebook content is viewed.
Google acquires content-sharing startup Kifi to help boost Google Spaces: Google’s foray into social networks hasn’t been the most successful of its venture (let’s be honest, how many of us actively utilize our Google+ accounts?), but with the tech giant’s latest acquisition, the firm may be looking to shake things up. Google has bought Kifi, a content-sharing startup that built extensions to “collect, organize, and share” links found in various social apps.
Twitter to live-stream Bloomberg financial news and stock market updates: Twitter and Bloomberg have a struck a deal to live-stream several of the media company’s television programs on the social network. The partnership includes the streaming rights to three financial news shows, including Bloomberg West, What’d You Miss?, With All Due Respect, and the network’s daily stock market coverage.
Simply Measured offers “first social measurement API” for marketers: Social analytics firm Simply Measured is today releasing what it describes as “the first social measurement API designed for marketing teams.” Previously, co-founder and VP Adam Schoenfeld told me, clients have received their social analytics via reports. Now, they can query the data via the API, when it is integrated with an analytics or business intelligence (BI) platform such as QlikView or Domo.
Twitter will tell brands more about people who see their tweets, visit their sites: Twitter knows a lot about a person based on their Twitter account. Like whether they’re male or female, what language they speak, what kind of music they like, which TV shows they watch, what major city they live in and who their cell service provider is. Now Twitter is making it easier for more brands to access that information.
As publishers see rising returns on video, Facebook is getting more of their ad campaigns: As video is expected to bring in over $10 billion in digital ad revenue this year, according to eMarketer, publishers see video as the number one trend affecting their businesses.
Facebook’s testing another ad-free Pages design for desktop: Facebook has started testing another redesign of its desktop Pages that omits the ads that normally appear on the right-hand side of the page. A reader tipped us off to the new look, and a Facebook spokesperson confirmed that this is one of the ad-free layouts the company is trying out, in addition to the one we reported on last month.
Twitter, CBS discuss ad sales tied to Democratic, Republican convention live streams:Yesterday, USA Network released the second-season premiere episode of hit show “Mr. Robot” on Twitter (and Facebook and Snapchat and YouTube), three days before the episode airs on TV. Then, on Monday, Twitter announced that CBS News will live-stream its coverage of the Democratic and Republican National Conventions on Twitter.
In Less Than a Week, Pokémon Go Has More Than 6 Million Mentions on Twitter: The location-based game, which came out Thursday, uses augmented reality to place Pokémon characters in the real world for users to find and collect. The mobile app became immensely popular almost immediately and is already causing small businesses to tweak their in-store marketing. Tech vendor Similarweb predicts the app will amass more daily active users than Twitter in the coming days.