10 Major Updates By Facebook, Twitter, Google+ & Snapchat From This Week

Major updates from the week that marketers from social networks such as Twitter, Facebook, Google+ and Snapchat

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Twitter updates

1. Twitter deletes tweets that include the text of stolen jokes, points to copyright policy:Did you hear the one about Twitter deleting tweets because they were reported as stolen jokes? The company is cracking down on joke theft and it’s using the notorious Digital Millennium Copyright Act (DMCA) as justification for deleting jokes reported as stolen, no questions asked.

2. Twitter Makes Its Case To Be A Major Video Player At VidCon:Until recently, video on Twitter was an afterthought. Even the person responsible for the company’s video efforts, Baljeet Singh, admits as much. But that has changed in the last six months, as Twitter has picked up the pace with a succession of new video features and acquisitions. Twitter has now introduced consumer video uploading, purchased video analytics provider/influencer broker Niche, launched live streaming app Periscope and rolled out auto-play video.

Read also: 3 Key Takeaways from Twitter’s Strong Q2 2015 Earnings

LinkedIn updates

3. LinkedIn is taking steps to reduce the number of emails users get:LinkedIn says it’s gotten the message: users are receiving too many emails from the professional social network. The company shared that it’s taking steps to reduce the number of emails sent and outlined two actions already being implemented.

4. Following user backlash, LinkedIn brings back tool for exporting contacts: LinkedIn has reinstated its tool for exporting your contacts. The company quietly removed the tool on Thursday and asked users to request an archive of their data instead, a process which could take up to 72 hours to complete.

5. LinkedIn is taking steps to reduce the number of emails users get: LinkedIn says it’s gotten the message: users are receiving too many emails from the professional social network. The company shared that it’s taking steps to reduce the number of emails sent and outlined two actions already being implemented.

Read also: 4 Key Takeaways From LinkedIn’s Q2 2015 Earnings Report

Facebook updates

6. Facebook is testing out LinkedIn-style profile tags:Facebook seems to be taking a cue from LinkedIn and is early in the process of testing a new feature — profile tags. Verge reader Luke M. alerted us to Facebook’s new profile tags feature, and the company confirmed it was testing them out with the following statement: “Profile tags are a creative tool that lets you and your friends add tags to your profile to highlight the things that describe you and what you’re into.”

Read also: 7 Key Takeaways From Facebook’s Positive Q2 2015 Earnings Report

Google updates

7. Search Ads Go Live On Google Play, “Universal” Ads That Run Across Google Properties To Soon Follow:Google is today opening up a program that allows developers who are running Search app install campaigns on AdWords toadvertise their apps within Google Play’s search results. In conjunction with this, Google is also launching a new conversion-tracking solution that will track when users install and then launch an app after clicking on a search ad.

8. Google Enters Home Services Market With New Ads Test:Google is testing out a new program that connects people looking for home service professionals with pre-qualified providers in their local area. The company confirmed with Marketing Land that it is running a very small test in the San Francisco Bay Area, focusing on plumbers and locksmiths to start.

Read also: Google+ Gets Rid Of Annoying Features And Prepares For Its Slow Death

Snapchat updates

9. Snapchat and Univision Partner for an Innovative Approach to Sponsored Content:Snapchat and Univision are working together to curate a Live Story for the Gold Cup Final. If the content is successful, it could create advertising possibilities for the platform. With soccer fans from around the world gathering this weekend to watch the Gold Cup Final, media company Univision has partnered with Snapchat to bring the game to social mediavia the app’s Live Stories feature.

10. Snapchat reportedly working on ‘special’ ecommerce product with Hearst:Snapchat appears to be doubling down on ecommerce. The ephemeral messaging startup, which is valued at a reported $19 billion, is reportedly working on an undisclosed “special product” with Hearst Corporation, which publishes magazines including Esquire and Cosmopolitan, according to a Women’s Wear Daily report.

Read also: 4 Ways In Which Twitter Is Taking On YouTube & Facebook In The Video Space