8 Indian Social Media Articles Worth Reading This Weekend

by Prasant Naidu on September 2, 2021

in Insights

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Last week had some breathing space on issues related to blocking of social media but just when you thought it was over, you get to hear a resolution passed by Press Council Of India. However, the nation at the same time witnessed why “Intent” is more important to be effective on social media. Narendra Modi created history by doing a Google+ Hangout for close to two hours.

Additionally, Standard Chartered India’s case study and Ashish Sinha’s thoughts on social media were some other features of the week. We also had an opportunity to read some interesting articles and like always please find them listed below:

1. Six things brands should avoid on FB: In this guest column, Saurabh Parmar in Exchange4Media writes about the general misconceptions that people have about Facebook. Some of them are misplaced content, targeting psychographics and the ROI problem. A must read for brands and businesses who are still figuring out how to do Facebook Marketing.

2. Enrich classroom lessons with social: In another guest post at Exchange4Media, Windchimes shares why is it becoming a burning need to educate students about social media while they are in schools. The article also throws light on how networks like Facebook, Quora, Wikipedia, etc. can be used for education. For example, Facebook Groups which allows better security, could be used for discussions, assignments, etc. Interesting post but Facebook is still not the right network for students to engage on Facebook. Some of the reasons is fragile security, constant monitoring, etc. so schools need to invest in dedicated and tailored networks.

3. Reasons why there’s no measuring ROI on Social Media: ”How to measure ROI on social media” is a common question that I come across, just as Lux Narayan, CEO Of Unmetric. He shares an interesting post on the same. Initially he states three view points on why ROI is not easy to be determined. Moving further he shares the three alternative ways of thinking around the ROI box. A must for everyone who is still figuring out what is the ROI for her business.

4. Social Media and Scaremongering: Naweed Chougle contributes on an important but often ignored topic at Trak.in. Naweed talks about noble messages and how scaremongering messages have evolved in our society. Citing some reasons, Naweed also lists ways how we can fight such pollution on social media. A very informative read.

5. How auto companies in India are leveraging social media: Auto makers are investing big time on social media. The latest Neilson Mckinsey Social Media Brand Equity Rankings, 2012, had 6 companies out of 20 representing the auto sector. Palin Ningthoujam, in his blog post shares his thoughts on the different strategies these auto makers are working on. From integrating social media platforms, influencer relationship, online sale, etc. automakers are trying everything. Another interesting post on the growing trend in the auto industry.

6. Hanging the hashtag: A very relevant and interesting article by Abhijit Majumder talks about the recent move by a certain section of PRESS and GOI proposing to ban social media. The author argues with lot of points such as hunt for terrorists and not trolls, take lampooning with a laugh, etc. Social media banning is no solution and one can’t simply ban the creature because it is within us.

7. The good, the bad and the ugly: Facebook is a network of extremes and the post tries to talk about all of them. At one end, it is the power for a cause of a movement like IAC or a medium of communication for a rock band. However, at the same time it is a nightmare for people who are being blackmailed by known and unknown persons based out at different parts in the world where the Indian police can’t reach. Technology has its own challenges, so the only advice is that before taking your life and deleting your account on Facebook, register a complaint with the cyber police. Spread the word among friends and try to block the malign account. We had written about the same some time back and the need of the hour is that people should be educated.

8. Political war on web: The web especially Twitter is no more about 140 words, they are political war zones. Kunal Majumder tracks the warfare of BJP-Congress in his hilarious post. Read to know more and have a good laugh on how congress people have been on the receiving end due to the coal scam and how #RIPBJP is the congress campaign against BJP on Twitter.

And here is something for you to chuckle from the ever-growing world of Nonsense Times by Vijay S Paul.

the nonsense times

We hope that you enjoy our curated list for this week and do let us know if you would like to add some more articles to the list. You can always leave them as a comment or tweet us at @LHInsights.

Happy Weekend!

Prasant Naidu

Founder and Blogger at Lighthouse Insights. Loves to experiment in social media and believes social media is a game changer for SME's.

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  • palin

    Thanks for the mention. And good collection. Will loved reading the rest.

    • http://lighthouseinsights.in/ Prasant Naidu

      glad you liked them :) thanks.

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