8 Global Digital Marketing Campaigns That You Should Read This Week

Global campaigns of the week - Expedia’s first bot is for booking hotels, MTV uses Twitter to gauge Snapchat, Samsung saves worst Instagram account, and more

1. Samsung saves worst Instagram account: Samsung recently helped an Icelandic man widely known for having the worst Instagram account ever to take brilliant pictures, thanks to the camera on the Galaxy S7 smartphone. In a campaign created by Cheil Worldwide and launched last month, Samsung helped a fisherman from Iceland take the perfect picture after his attempts to show off his surroundings were hampered by low lighting.

2. Beck’s Created a 360-Degree Camera That Fits Into a Beer Bottle Cap: Beer brand Beck’s and BBDO Germany have come up with a clever way to hide technology into its products thatdoubles as a bit of free promotion. The team created a tiny camera that fits on top of a beer bottle. The gadget sticks to iPhone cameras and uses a mirror to let consumers shoot footage at a 360-degree angle.

3. MTV Uses Twitter to Gauge How Well It’s Doing on Snapchat: At a panel organized by Northside Festival this week, MTV execs talked about how the publisher is programming short-form content for the mobile app geared toward millennials. MTV is one of a handful of publishers on Snapchat that produces for Discover—the part of the app where roughly 20 media brands publish daily content—and manages its own account. MTV often asks musicians to take over the account for a day and posts behind-the-scenes looks at awards shows.

4. Two years old, The Dodo now does 500 million video views a month: The Dodo is another viral wunderkind. In just two years, thanks to stories like Chimp Hugs Woman Who Saved Her Life 20 Years Ago, the site founded by Izzie Lerer has 5 million uniques in the U.S., per April comScore (the company puts it at 12 million uniques including its global audience, citing Google Analytics). But the bigger growth story has been on the off-platform video side.

5. What Al Jazeera has learned posting Snapchat stories from 30 countries: Al Jazeera English has been going all in on Snapchat, publishing from 30 countries over the last six months. The organization has been able to draw on its network of 80 global bureaus so now dozens of correspondents within the publisher’s TV teams are recording content for Snapchat.

6. Expedia’s first bot is for booking hotels: Expedia today unveiled a rather smart, rather simple little bot for Facebook Messenger. The bot is designed to do one thing and do it well: It helps travelers book hotels. What’s more, the bot is extremely intuitive.

7. How FloSports used Facebook to grow paid subscribers by 22 percent: FloSports is a subscription-based streaming network of 12 sites focused on niche sports like track and field, volleyball and even Brazilian jiu-jitsu. FloSports has a mixed revenue model. About 60 to 70 percent of its library, which includes breaking news, short highlights and studio shows like “Run Junkie,” is available for free. Live competitions and documentaries are behind the paywall, which is priced at $20 per month or $150 per year. It boasts over 100,000 paying subscribers.

8. Poetic Pilgrimage Do Your Own Thing: iD, the challenger mobile network, has released the second instalment in its new brand campaign ‘Do Your Own Thing’. Following the success of its ‘Urban Riders’ series in May, the new instalment features female Muslim hip-hop duo Poetic Pilgrimage, as they guide viewers through their music, identity and religion.