8 Global Digital Marketing Campaigns That You Should Read This Week

Best global digital marketing campaigns of the week - Belgium’s has a wacky new tourism campaign, Vox embracing programmatic advertising, Alan Rickman and the Tortoise

1. Operation Boomerang for Lamb Barbecues: Meat & Livestock Australia’s 2016 Australia Day advertising campaign, “Operation Boomerang”, presents a military-style operation to extract Australian expatriates from across the world so they can enjoy a lamb barbecue meal on January 26.

2. Allstate’s Newest @Mayhem Effort Depicts The Dark Side Of DIY, With Stories Unearthed Online: Allstate’s campaigns as of late have revolved around its “Mayhem” character, a snarky know-it-all who seems to always be present when things go wrong — sometimes terribly wrong. Allstate’s message, of course, is that it will be around to help you pick up the pieces if you’ve purchased its insurance.

3. Arizona turns to Twitter to shame dads who don’t pay child support: Twitter, as a platform, has played host to a multitude of subjects, from elections to activism. Now, the social media platform will play host to shaming “deadbeat dads,” reports CNN.

4. Belgium’s wacky new tourism campaign lets you call a random person from Brussels: That’s the latest creative plan emerging from a tourist agency in the Belgian capital of Brussels, a city that has suffered some not-so-great PR in the last few weeks with terror alerts and potential links to the devastating Paris attacks of last year.

5. How Vox is embracing programmatic advertising: Vox Media was once as skeptical as any publisher to fully hand over its ad business to the uncertainties of programmatic advertising. Now, it has found a way to leverage the tools of automation while maintaining the control of direct selling — and preserve its high direct ad rates.

6. Alan Rickman and the Tortoise: Alan Rickman in December 2015 lent his voice to “This Tortoise could save a life”, a viral video campaign designed to raise funds for Save the Children UK and Refugee Council. The idea was simple, take a popular online meme, add a celebrity voice, and donate Google advertising to two significant charities.

7. How Urban Decay gets its 4.1 million Instagram followers to shop: Like many brands, makeup company Urban Decay has tried to grow its social presence. But spreading its brand across so many channels can lead to a fragmented experience for consumers.

8. Taylor Swift Out of the Woods: Taylor Swift has released the music video for Out of the Woods. Launched on New Year’s Eve, the music video picks up the theme of self discovery after a romantic break up hinted at in the track featured on her 2014 album 1989. The music video shows Swift in a blue dress in a variety of New Zealand’s outdoor locations, including a beach (Bethell’s Beach), a forest, mountains, the sea, fleeing a pack of wolves (CGI), dealing with snow, ice, heat, rain and fire.