1. Skoda Fabia Attention Test
Skoda UK is promoting the new ŠKODA Fabia with the Skoda Attention Test, a YouTube video designed to challenge viewer observation skills. The film is part of the Skoda Fabia Attention Stealing campaign which includes an interactive site, fightforattention.com. The campaign has two phases which involves social media for users to share results and invite friends. Read more here.
2. Grow Your Own Tomatoes with We Are Social’s Heinz Campaign
Heinz Tomato Ketchup is launching its socially-led ‘Grow Your Own’ campaign to a European audience for the first time, including digital, TV and in-store activations. The campaign aims to help families enjoy growing their own food together and learn a little bit more about how tomatoes are transformed into the Heinz Tomato Ketchup they enjoy squeezing onto their plate. Read more here.
3. IKEA Everyday Heroes
IKEA has launched “Everyday Heroes”, an advertising campaign dedicated to the everyday heroes we all take for granted. A film, directed by Joachim Back, honours the hings at home that usually get very little recognition: the toilet brush, clothes hanger and wall-mounted hook behind the door. The campaign includes a dedicated Twitter channel: @EverydayHero365 where unsung heroes tweet about their everyday struggles and thoughts. Read more here.
4. Reclaim the Kitchen with Sub-Zero and Wolf
Wolf Appliances and agency The Richards Group launched “Reclaim the Kitchen,” to cook up inspiration and unite families over breaking bread (or rather – simple, delicious dishes). At the center of this initiative is a film that artfully engages audiences in joys of home cooking, and is a playful and imaginative feast for the eyes. In “Reclaim the Kitchen” the viewer’s point of view is that of active participant, sitting at a dinner table, or making sumptuous dishes.
The project is a wealth of information, from statistics to suggestions, created from the very driver of the conversation: food. The film is featured on reclaimthekitchen.com, a site created to offer tools to cook with confidence. Read more here.
5. Interflora ‘the Power of Flowers’ digital campaign blooms just in time for Mother’s Day
Interflora has launched a digital campaign to position the brand as the perfect gift for Mother’s Day with the proposition that while pretty, flowers, like mums, are also powerful. A video ad will be aired in the run up to Mother’s Day on pre-roll, including a 30-second version, supported by flash banners. The campaign will be used as a springboard to drive home the emotive power flowers can offer as a gift, throughout 2015. Read more here.
6. Nat Geo’s new ‘Killing Jesus’ microsite takes the crucifixion interactive
National Geographic Channel is banking on “Killing Jesus,” its docudrama adaptation of Bill O’Reilly’s bestselling book. To promote the movie’s debut on March 29, the network has unveiled an immersive, interactive website supporting its latest documentary about the life of Jesus, “Killing Jesus.”
Designed by digital agency Mullen, the website builds on the “greatest story ever told” by providing an interactive experience with multiple points of view on the life of Jesus. Evoking the Rashomon Effect, it lets visitors view the story from three different perspectives, each posing the question of whether Jesus was the son of God, son of man or a just a threat to Roman rule. Read more here.
7. Expedia busts travel myths with its new campaign geared at millennials
Expedia is the latest marketer to suck up to millennials with a new campaign that it hopes will demystify the ins and outs of booking travel online.
Launched online and on mobile on Monday, “Expedia Interns” is a Web series by Expedia and agency 180LA starring “Jay and Stuart,” two actors essaying the roles of the company’s interns. Together, they use real data gathered by the portal to debunk travel myths in five videos.
The pretend-Expedia interns are also fielding questions on a microsite, so the inquisitive don’t need to be on Twitter to participate. It also houses the videos and displays the Twitter questions being posed to them on a feed. The five videos will run online and in mobile on YouTube, Hulu, CBS, Yahoo and other sites in addition to Facebook and Twitter. Read more here.
8. Buffalo Wild Wings among the first to catch March Madness
It’s time for March Madness — and Buffalo Wild Wings is trying to present itself as the “voice of authority” over all the basketball action. With #WingWisdom, the chicken chain is now calling itself “B-Dubs,” inviting fans to its outlets to watch the games — and more. B-Dubs promises (threatens?) to touch on sports, food, fandom and “everything in between” across television, social and digital, as well as in-restaurant activations and on-site Final Four experiences. Read more here.