8 best digital marketing reads of last week from Lighthouse Insights

Best of LI - IndusInd Bank’s #JeetkaHalla, Project Nanhi Kali, #IndiaBlogTrends2016, 50 Interesting Onam visuals, Snapdeal unveils new brand identity, and more


How IndusInd Bank’s #JeetkaHalla is building awareness for Indian para-athletes: IndusInd Bank in association with GoSports Foundation has launched “JeetkaHalla”, a campaign to support the Para-athletes with its sole aim of highlighting their achievements. Read more here.

#SmileMoreForAGoodDay – Britannia Good Day uses strategic content marketing to woo the millennial consumer: #SmileMoreForAGoodDay has made good use of content marketing and influencers that lends an air of contemporaneity to the 29-year-old brand looking to woo the millennial consumer. Read more here.

#EducateTheGirlChild: Project Nanhi Kali and Nestlé India’s campaign nails cause marketing: While #EducateTheGirlChild helps find sponsors for a million girls for the NGO Project Nanhi Kali, Nestlé India has positioned itself as a socially responsible brand. Read more here.

#IndiaBlogTrends2016 – 4 key trends that define the state of Indian blogging industry: EXPD interviews more than 100 bloggers across various categories to understand how bloggers are creating content and managing brand engagements. Read more here.

17 of the coolest #EngineersDay visuals & gifs of 2016: A curated list of #EngineersDay visuals and gifs wherein brands have conveyed their tributes using a mix of humour, wit and inspiration to weave a memorable visual story. Read more here.

24 creative Eid al-Adha visuals & gifs of 2016: A curated list of Eid al-Adha visuals of 2016 wherein brands have visually played with elements like the crescent moon, the silhouette of the holy mosque, Arabic inspired fonts and some brand connect. Read more here.

50 Interesting Onam visuals & gifs of 2016: A curated list of the most interesting Onam visuals & gifs shared by brands celebrating Kerala’s biggest harvest festival this year. Read more here.

#UnboxZindagi: Snapdeal unveils new brand identity with a series of gifs: Snapdeal unveiled a new logo – a vermello box , along with a new tagline – Unbox Zindagi, ahead of the festive season in the country. The rebranding story is being told through a series of gifs. Read more here.