Our social feeds are getting more cluttered with every passing year. Moreover, more than knowing what our friends and family are up to, our timelines are jammed by brand messages showcasing their new wares. Life is floating by one festival at a time and we are swamped with a battery of festive wishes, on our Facebook, on our Whatsapp, on Messenger and so on.
These information-flooded times call for a clutter-free message, a simple, heart-warming picture that can say a thousand words and maybe some more. Brands and their creative agencies are working round the clock to ensure they stand out in the social web, especially during festivals where they can bond better with consumers. And, that’s where visual content creation plays a role with its ability to capture human attention faster than a text message would. Our brains are wired to process visuals (even complex ones) faster than a series of sentences.
Last Diwali, we had quite a few brands join in the Diwali cheer with creative visual greetings ushering in joy, prosperity, health and wealth. Read: 21 Cool Brand Visuals & GIFs Shared On Diwali.
This year, the number of participants have risen. Nearly all brands right from banking and insurance, FMCG to automobile and tech companies have rolled out interesting Diwali visuals for their fans on social media. While some have chosen to convey meaningful messages, a few have kept it witty, and while at it, helped bring about a brand connect.
We bring you here, a list of Diwali visuals rolled out by brands, that are aligned to the festive spirit as well as tie up with the brand philosophy or the ongoing Diwali campaign.
The energy drink from Bisleri need not say anymore!
— Urzza (@UrzzaPower) October 30, 2016
The hyperlocal delivery app makes a sweet point about safety.
— Grofers (@Grofers) October 30, 2016
The dating app blends love into the festival of lights.
— Woo (@TheWooApp) October 30, 2016
The gourmet food cafe rolls out a cute one derived from the logo.
— SmokeHouseDeli (@SmokeHouseDeli) October 30, 2016
The holiday brand smartly conveys a better way to celebrate Diwali.
— Sterling Holidays (@WorldOfSterling) October 30, 2016
The grocery app brings you a river of diyas!
— bigbasket (@bigbasket_com) October 30, 2016
Birla Sun Life MF
The mutual fund company associates itself with your blooming future!
— Birla Sun Life MF (@BSLMF) October 30, 2016
The oats maker wants you to go healthy this Diwali, but few would be ready to pay heed to them.
— Horlicks Oats (@HorlicksOats) October 30, 2016
The mineral water brand keeps it simple.
— Bisleri (@BisleriZone) October 30, 2016
The grocery chain lays out its range in colour coded goodness.
— Freshwaale (@RelianceFreshIN) October 30, 2016
The food app keeps it punny!
— Zomato India (@ZomatoIN) October 29, 2016
The security solutions provider smartly promotes its safe, endorsed by Lord Vishnu himself!
— Godrej Security (@godrejsecure) October 30, 2016
The budget hotel chain has been urging folks to give in to their travel wishes this Diwali.
— OYO (@oyorooms) October 29, 2016
Penguin Books India
The publisher has kept it simple by sharing a series of quotes from the achievers and authors that shaped our minds. What is interesting is the textual placement within various Diwali crackers.
— Penguin India (@PenguinIndia) October 30, 2016
— Penguin India (@PenguinIndia) October 30, 2016
Mad Over Donuts
Donuts do everyday what Diwali does every year – spread joy and happiness!
— Mad Over Donuts (@MadOverDonuts) October 30, 2016
The snack brand wants you to have a chatpata dhamaka.
— Kurkure (@KurkureSnacks) October 30, 2016
Dhara is on a new journey, the edible oil is looking to position itself as #IndiaKaTadka and what better occasion than Diwali!
— Dhara cooking oil (@DharaCookingOil) October 21, 2016
Center Fresh India
Heard about ‘hawaii patakhe‘ before? Now you know, thanks to this refreshing gum brand!
— Center Fresh India (@CenterfreshIn) October 30, 2016
The online marketplace plays with its logo.
— Quikr (@Quikr) October 30, 2016
The music streaming app also plays with its logo.
— gaana.com (@gaana) October 30, 2016
Ola plays with brand colours to bring out the festive cheer.
— Ola (@Olacabs) October 28, 2016
The candy flavours get naughty this Diwali!
— Pulse (@PassPass_Pulse) October 30, 2016
Diwali is a god-sent festival for this brand!
— Happydent (@HappydentGum) October 30, 2016
A smart play on the logo by this housing portal.
— CommonFloor.com (@commonfloor) October 30, 2016
The used goods marketplace wants us to #LetItGo this Diwali.
— OLX India (@OLX_India) October 30, 2016
The traditional drinks maker rolled out an artistic paper cut series of visuals to promote its Diwali gift pack that also contained, apart from the juice packs, an Amar Chitra Katha Ramayan book.
— Paper Boat (@paperboatdrinks) October 23, 2016
— Paper Boat (@paperboatdrinks) October 27, 2016
The ‘Unbox Zindagi’ ecommerce brand adapts its new logo with Diwali cheer.
— Snapdeal (@snapdeal) October 29, 2016
The skin care brand keeps it engaging this Diwali.
Spread the Diwali light! Tag yourself in the comments thread with your location to see how far the light travels. pic.twitter.com/iO7yRo7wpj
— NIVEA (@NIVEA_INDIA) October 29, 2016
The ecommerce brand rolls out an interesting Diwali greeting.
Happy Diwali! Have fun & stay safe. pic.twitter.com/AQxS6jZIVH
— Flipkart (@Flipkart) October 30, 2016
The airline takes the most creative approach to Diwali as the celebration of the Lord’s homecoming!
— SpiceJet (@flyspicejet) October 30, 2016
The snacks brand has a solution to let go crackers this Diwali.
— Bingo! (@BingoSnacks) October 30, 2016
Practo’s Diwali illustrations are relatable and bound to bring a smile to your face!
— Practo (@Practo) October 30, 2016
The ecommerce brand keeps it really simple.
— Amazon.in (@amazonIN) October 29, 2016
The designer apparel and home accessories brand is out with a visual treat.
— Chumbak (@Chumbak) October 30, 2016
The travel brand wishes to give wings to your travel dreams.
— MakeMyTrip.com (@makemytrip) October 31, 2016
The cab company keeps it lively.
— Meru Cabs (@MeruCabs) October 30, 2016
The wealth management brand makes a smart play with its logo.
— Karvy's WealthLeague (@KarvyWealth) October 30, 2016
The online bazaar categorizes each member of the family, and you can relate so much to it!
— ShopClues.com (@ShopClues) October 30, 2016
The matrimonial site keeps it fun with a series of gifs blending the beauty of a relationship with the spirit of Diwali.
— Shaadi.com (@ShaadiDotCom) October 30, 2016
— Shaadi.com (@ShaadiDotCom) October 28, 2016
The Zoozoos never fail to bring a smile to your face.
Hit 'Like' if your wardrobe is full but you have nothing to wear this festive season! pic.twitter.com/grH2Zb9gXC
— Vodafone India (@VodafoneIN) October 27, 2016
Havmor ice cream
The ice cream brand rolled out a series of visuals with thoughtful messages.
— Havmor Ice Cream (@HavmorIceCreams) October 26, 2016
— Havmor Ice Cream (@HavmorIceCreams) October 25, 2016
The brand opts for a clever visual play on its product.
— Philips Sound (@PhilipsSoundIN) October 30, 2016
The airlines plays with its logo and brand colours.
— IndiGo (@IndiGo6E) October 29, 2016
NDTV Good Times
Recycling gifts is a tradition every Diwali!
— NDTV Good Times (@ndtvgoodtimes) October 30, 2016
The travel brand wishes more journeys for us!
— Yatra.com (@YatraOfficial) October 30, 2016
The stock broker smartly conveys what an SIP investment can do for you!
— KarvyStock Community (@KarvyStock) October 30, 2016
An interesting gif from the housing portal.
— Housing.com (@Housing) October 29, 2016
The beer brand wishes for ‘Good times’ with an animated gif.
— Kingfisher (@kingfisherworld) October 30, 2016
The food app keeps it simple.
Happy Diwali from Team Faasos 🙂 pic.twitter.com/IBlGNdqkvk
— FAASOS (@faasos) October 30, 2016
Cox & Kings India
The travel brand wants you to celebrate a new kind of Diwali.
— Cox & Kings (@coxandkingsIN) October 30, 2016
The bank keeps it traditional.
— HDFC Bank (@HDFC_Bank) October 29, 2016
The holiday maker plays with its logo.
Club Mahindra wishes you and your Family a very Happy Diwali. pic.twitter.com/06TeJzivAS
— Club Mahindra (@clubmahindra) October 30, 2016
Reliance Jio is the light of your digital life!
— Reliance Jio (@reliancejio) October 30, 2016
Channel V India
Light can mean different things, as shown in this animated gif.
— Channel V India (@ChannelvIndia) October 24, 2016
Cafe Coffee Day
Coffee art takes over in this interesting gif.
— Cafe Coffee Day (@CafeCoffeeDay) October 29, 2016
One cannot miss the pun in this illustration!
— Happily Unmarried (@happlyunmarried) October 29, 2016
The camera maker has a sweet message for you.
— Nikon India Official (@NikonIndia) October 29, 2016
Comedy Central India
The comedy channel has a message for you from Dr. Ross.
— Comedy Central India (@ComedyCentralIn) October 30, 2016
UC Browser India
The mobile browser makes it a lively one.
— UC Browser (@UCBrowser) October 30, 2016
The camera maker emphasizes on capturing ‘memories’.
— CANON India (@Canon_India) October 30, 2016
The brand looks to promote Allo.
— Google India (@GoogleIndia) October 28, 2016
The brand keeps it simple.
— Micromax India (@Micromax_Mobile) October 30, 2016
The mattress maker promotes its back-protecting technology in smart visuals.
— Kurlon Limited (@KurlonLimited) October 30, 2016
Diwali crackers from McDonald’s fries!
Happy Diwali! pic.twitter.com/e95aPhxXLV
— McDonald's India (@mcdonaldsindia) October 31, 2016
— McDonald's India (@mcdonaldsindia) October 29, 2016
The bank has a bright, noise-free Diwali message, watch closely.
— Axis Bank (@AxisBank) October 30, 2016
The carrier keeps it fun.
— Aircel (@Aircel) October 30, 2016
Pizza Express India
Pizza plays an important role both in this gif and in life!
— PizzaExpress India (@PizzaExpressIN) October 30, 2016
The foodware brand makes for some casserole artwork.
— Milton (@MeetMilton) October 30, 2016
The water heater maker rolls out a hot bubbling diya!
— Racold Thermo (@RacoldThermo) October 28, 2016
The made for gifting brand rolled out a series of apt visuals this Diwali celebrating the #JoyOfGifting. Titan Estore imagined the diya and Diwali crackers from its jewellery range.
— TitanCompanyE-store (@TitanEstore) October 27, 2016
— TitanCompanyE-store (@TitanEstore) October 29, 2016
Curating these Diwali visuals and gifs has been fun this year, do let us know your favourites in this list.