7 Trends Shaping Digital Advertising, How Burberry, Coach & Chanel Win Over WeChat Users

Global digital news - Mary Meeker's annual Internet Trends this year report underscores the growth of mobile, Luxury brands are putting more resources into China’s booming mobile app WeChat, and more

7 Big Trends That Are Shaping the Future of Digital Advertising: Mary Meeker’s annual Internet Trends report is one of the most closely watched reports in the tech industry, and this year’s presentation underscores the growth of mobile, particularly on social platforms that now control the bulk of ad spending and time spent by users.

How UK gay mag Attitude is tackling ad blocking: Attitude, the U.K. gay lifestyle title, has been urging people with ad blocking software to disable it, or whitelist the site, for the last six months.

Facebook’s DeepText has ‘near-human’ understanding of people’s posts: Facebook has developed DeepText, a new way to parse text using artificial intelligence processes that’s quicker at picking up new languages and slang than traditional approaches. In a company blog post published on Wednesday, three members of the company’s applied machine learning team — Ahmad Abdulkader, Aparna Lakshmiratan and Joy Zhang — announced the technology that’s already being used across Facebook and Facebook Messenger.

Bodyform Blood Sports: Bodyform, the SCA Feminine Hygiene brand, has released a campaign connecting menstruation with women in sport. “No blood should hold us back – and periods shouldn’t stop us from keeping fit”. Body form’s five commercials, “Blood”, “Skater”, “Boxing”, “Ballet” and “Runner” tell us a story about strength, courage, will and discipline. About women who don’t give up, even under the harder conditions. Even bleeding.

Univision Is Going Big on Programmatic Advertising Across All Properties: Univision, which has a controlling stake in the website, is launching a platform that will power programmatic ads for The Onion and other websites including Univision Digital, The Root and The A.V. Club. The platform, called Mosaico Trading, will employ first- and second-party data to target display and video ads at Latino and millennial viewers.

Mondelez Is Looking Beyond Ad Agencies to Find Partners for the Era of Digital Content: Earlier this week, multinational food conglomerate Mondelez International announced that it would be launching “a first-of-its-kind advertising model” in collaboration with various media partners.

Facebook rolls out 1,500 new ‘diverse’ emojis for Messenger: Facebook’s emoji for Messenger are becoming more diverse and less sexist.Tomorrow, the chat app is rolling out a 1,500 new emojis on the chat app including the ability to let users customize the emojis’ skin color, placing it in line with Unicode Consortium’s standards.

Canon shows off camera’s super-zoom lens in a creative Instagram campaign: Coming up with a creative advertising campaign is far easier than it sounds, especially when it’s revolved around social media. But Canon Asia, alongside advertising agency Dentsu Singapore, managed to do just that with “Canon Instazoom,” the latest campaign to promote the PowerShot SX60 HS super-zoom point-and-shoot (via Branding Asia).

Plane porn: Inside United’s Instagram strategy: When United Airlines first took flight on Instagram in 2013, it posted everything from photos of events and sponsorships to photos of its social media team and even glimpses of its Network Operations Center in Chicago. But after culling data over the past few years, the airlines’ social media team and agency Wunderman realized what your average traveling Instagrammer intuited all along: Aerial shots of airplane wings gliding over wispy clouds and birds-eye views of vast swathes of land far outperformed other types of content.

How Burberry, Coach and Chanel win over WeChat users: Luxury brands are putting more resources into China’s booming mobile app WeChat, where they can sell products directly to more than 600 million users.