7 Global Digital Marketing Campaigns That You Should Read This Week

Weeks best global digital marketing campaigns that include BMB Back to the Future, Ladysaver Soap, Steinlager Rugby Originals

1. Steinlager Rugby Originals: Steinlager, the New Zealand brewer, supports the All Blacks participation in the Rugby World Cup with a sponsorship activation focused on the Originals, the winning rugby team that toured the UK in 1905, losing only one in 35 games. Due to Heineken’s sponsorship of the Rugby World Cup, Steinlager’s advertising is not allowed to mention the current tournament. A commercial telling the story is accompanied by an three-part online animated narrative at steinlager.com/allblacks. The release of a commemorative white can puts the story in the hands of All Blacks fans.

2. Gillette Venus Use Your And: Gillette brand Venus has released a new video in the Venus Use Your And advertising campaign, following on from the launch in January 2015. The videos feature women reciting poetry, telling personal stories of lost potential stemming from labels, set against a re-mastered recording of the iconic “She’s Got It” song popularised in 1969 by Dutch band Shocking Blue and 1986 by UK dance group Bananarama.

3. The New York Times Gets in Bed With Park Hyatt: The newspaper of record is working with a 5-star hotel brand to help make good on the goal of doubling digital revenue from $400 million to $800 million over the next 5 years. But a new collaboration between The New York Times and Park Hyatt hotels is about more than bringing in new subscribers. The Times expects to benefit from Park Hyatt’s global reach, while Hyatt likes the Times’ demographic.

4. David Jones It’s In You: David Jones has launched “It’s In You”, an integrated advertising campaign featuring Australian celebrities, including recently retired Sydney Swans player, Adam Goodes who has been announced as a David Jones brand ambassador.

5. BMB Back to the Future: To celebrate Back to the Future Day on Oct 21st, 2015 (the day Marty time travels to in the film), London advertising agency BMB (Beattie McGuinness Bungay) has put up a 1985 version of their website for one day. 1985 was a time of arcade machines, ZX Spectrums and Ceefax and the BMB team has used these as inspiration.

6. Ladysaver Soap: The Breast Cancer Foundation Singapore has introduced the ‘Ladysaver Soap’ – a new initiative to encourage women to check their breasts regularly and hopefully form a habit of doing so. The idea, developed by DDB Group Singapore and produced in collaboration with local sponsor Soap Ministry – an artisanal soap-making company, was launched in conjunction with Breast Cancer Awareness month.

7. How Improv Everywhere creates viral pranks for brands: Charlie Todd is completely comfortable wearing his underwear on the subway or walking into a Best Buy dressed like one of their employees. That’s because he’s usually accompanied by hundreds of others when he pulls off one of his stunts. As the visionary founder of Improv Everywhere, Todd’s been cooking up hilariously massive public scenes for more than 14 years.