7 Global Digital Marketing Campaigns That You Should Read This Week

Microsoft delivers a ‘special message’ to Apple in its corny holiday ad, Honda Hosts #OpenTheCheer Twitter instant-win contest for holiday sales event are some of the best global digital campaigns of the week

1. Honda Hosts #OpenTheCheer Twitter Instant-Win Contest For Holiday Sales Event: The carmaker worked with RPA to craft a playful video-focused campaign that uses Twitter’s instant-win cards, which were recently introduced and not yet widely available.

2. How Burberry became the top digital luxury brand: In 2006, Burberry’s former CEO Angela Ahrendts and chief creative officer Christopher Bailey declared that they wanted the brand to become the first fully digital luxury company. Today, digital has become a core component of how Burberry runs its business, and it’s reaping the rewards in a category that has notoriously lagged in digital savviness.

3. Write a racist post in Brazil, and you may find it on a billboard: Titled “Virtual racism, real consequences,” the initiative hopes to encourage more people to speak out against racist, ignorant, or otherwise hateful comments online, rather than simply attributing them to normal Internet behavior.

4. Microsoft delivers a ‘special message’ to Apple in its corny holiday ad: In a new ad from Microsoft, the company reignited the lame “Mac vs. PC” war and dispatched an army of children from a New York City youth choir to “deliver a special message to some old friends.” Those friends are its arch rivals at the 5th Avenue Apple Store, a short walk from Microsoft’s shiny new flagship store five blocks south.

5. The New York Times newsroom helps power a ‘Book of Mormon’ ad: When The New York Times’ Innovation Report called for the paper to find new uses for its expensive editorial content, this probably wasn’t what its authors had in mind. An animated ad for the Broadway hit “Book of Mormon” on the paper’s homepage Nov. 30 featured an October article from the paper’s arts section.

6. How The Washington Post leapfrogged The New York Times in Web traffic: The Washington Post proclaimed itself “America’s new publication of record” after it broke another online traffic record in October, surpassing The New York Times for the first time.

7. Microsoft Peace on Fifth Avenue: Microsoft is re-imagining its brand relationship with Apple with “Microsoft Peace on Fifth Avenue”. Traditional holiday marketing campaigns have concentrated for years on competitive messages designed to sway buyers toward their products and services. But this year, Microsoft has taken a different approach.