1. To Kick Off Summer, Miller Lite Stages a Mini Awards Show on Twitter Buys $200K Promoted Trend to spur submissions: Last year, Miller Lite brought back its classic “It’s Miller Time” tagline and retro packaging with a Twitter campaign that turned social photos into a TV commercial. Today, the beer brand launches its summer campaign by buying Twitter’s Promoted Trend, which costs roughly $200,000 for a one-day run, to encourage people to share their favorite summer-themed photos with the hashtag #ItsMillerTime.
The beer brand and DigitasLBi will monitor tweets in real time all day in the agency’s BrandLive Center and give out a total of 15 prizes including Nascar tickets, grills and beer can koozies.
2. Fashion Brand Targets Digital Savvy Shoppers With Street-View-Powered Mobile App: To bring its fashions to a broader, younger and more inclusive audience during the very exclusive Shanghai Fashion Week, youth urban fashion brand Me & City, working with Fred & Farid Shanghai, launched a campaign it called #FashionStreetView.
The brand and agency worked with China’s Tencent Maps to create a customized, street-view-powered mobile app that highlighted Me & City’s fashion off the catwalk and in a more realistic setting, the street.
3. Mic’s hit video series on Facebook has gotten 33 million views in two months: Fast-growing millennial publisher Mic has the luxury of starting from scratch with its six-month-old video strategy. That means betting heavily on Facebook.
On Tuesday, Mic released the eighth episode of its debut video series, “Flip the Script.” Hosted by Mic senior editor Elizabeth Plank, the show tackles problematic cultural trends and stereotypes in snappy, three-to-seven-minute episodes.
4. How CBS’ Supergirl Trailer Became a Viral Sensation: Within two days, more than 5 million people had viewed the trailer online. A week after its May 13 debut, that number has risen to more than 10 million. Yet, not even an upfront vet like Schweitzer was prepared for the astounding global reaction to CBS’ trailer for Supergirl, one of fall’s most eagerly anticipated new shows, after it debuted at the network’s May 13 upfront.
5. How Coggles uses content marketing for ecommerce: Clare Potts, Head of Search, Social and PR, Prestige Luxury at The Hut Group, which looks after Coggles talked about the brand’d content strategy, the part that SEO plays, and how Coggles measures content.
6. Darrell Hammond Is Colonel Sanders in W+K’s Big New Campaign for KFC: Colonel Harland Sanders, 35 years after his death at age 90—but reincarnated in the form of ex-SNL star Darrell Hammond—weighing in on modern culture in Wieden + Kennedy’s first advertising for KFC, on its 75th anniversary. The campaign extends to web, social media and in-store experiences. The digital work includes a new KFC.com and ColonelSanders.com (the latter includes the Hall of Colonels, an interactive digital experience that tells Sanders’ life story). There will also be new menu items, packaging and store designs.
7. BFF 3000 Miles from Hollywood: “3,000 Miles from Hollywood” is the tagline for the 2015 Brooklyn Film Festival (BFF) campaign is a staunch declaration that Brooklyn and its movie-making style are both physically and philosophically as far away from Hollywood as it gets. The TV, print and social media campaign illustrates comical situational comparisons using worn-out Hollywood clichés to prove that Brooklyn is a categorically different place. The campaign encourages people to recognize the difference between making a challenging independent picture and making just another movie.