1. Lamar Outdoor #UltimateSelfieCampaign Awards Digital Billboard Fame To Those Who Make Charitable Donations: Lamar Outdoor is a billboard company, but lately, it has implemented a couple of campaigns which have nicely married its outdoor offering with social media-fueled, online digital programs. Read more here.
2. Expedia Turns to Twitter to Promote Netherlands Tourism: To show there’s more to the country than Amsterdam, the Netherlands Board of Tourism and Expedia are utilizing the social platform to reveal Van Gogh paintings – and chances to win – with retweets. Read more here.
3. Jeff Goldblum in Apartments.com campaign: Jeff Goldblum is appearing in an Apartments.com campaign as Brad Bellflower, the eccentric Silicon Valley caricature futurist behind the completely redesigned Apartments.com search site. Film elements in the campaign have begun with “Launch”, a 30 second television and 60 second digital commercial, to be followed up with seven unique spots. Digital and social are deeply woven into the launch and sustaining strategies for Apartments.com. Read more here.
4. Love Has No Labels: Ad Council has launched “Love Has No Labels”, an integrated campaign designed to challenge bias relating to sexual orientation, gender, race, age, disability and religion. Timed to coincide with the 50th anniversary of the Selma March (March 7-25, 1965), the campaign is centred on a PSA filmed at a live event in Santa Monica on Valentine’s Day 2015. Read more here.
5. Always Like A Girl Stronger Together: Procter & Gamble has released “Always Like A Girl Stronger Together”, a sequel to the 2014 “#likeagirl” campaign, timed to coincide with International Women’s Day on 8 March. The Always commercial celebrates a range of female achievements, including that of Olympic ice hockey star Hilary Knight, who broke gender barriers in the sport allowing her to compete against top male athletes from around the world. r mission to build girls’ confidence at puberty and make the phrase #LikeAGirl mean amazing things. Read more here.
6. Burberry’s social innovations at #LFW: London Fashion Week has given way to Milan, but the trail of digital innovations AW15 brought us will linger a little longer, with Burberry once again leading the fashion pack with its excellent social strategy. Read more here.
7. Tesco kicks off 12-month focus on beauty category with online blogger consultations: Tesco has teamed up with a number of beauty bloggers to offer online consultations through Google+ Hangouts as part of a year-long drive to establish the category within its stores. Read more here.