65% YouTube watch time comes from mobile, Flipkart gives a 360 degree tour of its office ahead of Big Billion Day Sale

Indian digital news of the day - Simon Kahn made the announcements at Google for India 2016, Launched ahead of its Big Billion Day Sale, the Facebook campaign was based on the 360 degree videos, and more

Only 5% of transactions happen at ICICI Bank branches while digital accounts for 60%: ICICI Bank, the second largest bank in the country, said that only 5-6% of their transactions happen at branches while over 60% of transactions happen through digital channels. ICICI Bank’s digital channels include net banking, mobile banking, Pockets app.

Now ‘Pay at Checkout’ with MakeMyTrip hotels: MakeMyTrip’s recent series of adverts starring Ranveer Singh and Alia Bhatt have regaled the audience with their humour and quirky characters while informing them about the services and features the portal offers at the same time. Taking the campaign forward, MakeMyTrip launched a new TVC for its ‘Pay at Checkout’ feature with the delightful duo.

Kangana finds it hard to choose from Lavie’s myriad options: Handbag and footwear brand Lavie has launched a new TVC with brand ambassador Kangana Ranaut. The campaign, conceptualised by Makani Creatives, captures the tempting range of Lavie and is a fun take on how women are indecisive when it comes to making choices. It shows how nowadays they are quite blasé about always wanting more and not settling for a few choices.

Is that AIB’s Tanmay Bhatt in a Netflix India promo? The new digital promo for Netflix, created by The Glitch, captures the popularity of Narcos and features Tanmay Bhatt, co-founder of All India Bakchod (AIB) and ad agency Vigyapanti.

65% YouTube watch time comes from mobile: Simon Kahn: The announcement was made at Google for India 2016, an event held at Hyatt Regency, New Delhi on September 27, 2016, on the occasion of Google’s 18th birthday.

Flipkart takes a dig at Amazon India’s sale on Twitter: The festive sales battle between e-commerce majors Amazon India and Flipkart has reached social media websites. In a tongue in cheek tweet, India’s online giant Flipkart has asked users to wait till October 2 for the real deals. “Hang on India. The real deals begin only on the 2nd of October on India’s biggest sale – The #BigBillionDays. So first, wait for the 2nd,” goes the tweet.

Myntra launch TVC in collaboration with Deepika Padukone’s fashion brand: Myntra has joined Deepika Padukone’s fashion brand for women, All about you, to launch its brand campaign focused on the theme: ‘You are your biggest strength and can conquer anything when you are with you”.

North Eastern states top search charts for online shopping: The massive marketing and advertising efforts made by the Indian ecommerce firms may finally be paying off, at least in terms of catching the attention of potential buyers. According to Google Trends, the search for ‘online shopping’ has increased in regions such as Tripura, Sikkim, Mizoram, Meghalaya, Andaman and Nicobar Islands in the last seven days, registering a fillip of a whopping 250%.

Oxigen Wallet Awards Digital Duties to The Glitch: Oxigen Wallet, a mobile payment service, has appointed The Glitch as its digital agency. The Glitch won the account following a multi-agency pitch.

Flipkart Gives Users a Tour of Its Office Ahead of Big Billion Day Sale: Launched ahead of its Big Billion Day Sale, the Facebook campaign was based on the 360 degree videos and virtual reality. As part of Flipkart’s campaign, ‘Ab ITNE mein ITNAAAA milega’, the new activity aims to maximise the user experience by packing in a treasure hunt within the 360 video.

Cadbury Aims to Infuse Joy in Diwali Celebrations: ‘Rishte Pakne Do’, ‘Moment of Love’, ‘Toh Iss Diwali Aap Kise Khush Karenge’, ‘Is Diwali Khushiyan Le Chalo’, are some of the iconic ads released by Cadbury Celebrations over the past few years.