1. Facebook Plans To Open Messenger To Publishers At F8 In April: Facebook Messenger will soon let publishers distribute their content automatically through the social network’s messaging service, according to three people familiar with the company’s plans. Facebook plans to announce the move with a number of participating publishers in April at its annual developer conference F8, the people said.
2. Facebook tweaks News Feed algorithm to give preference to live videos: Facebook is changing its News Feed algorithm again and prioritizing live video. The social network is ramping up its focus on its “Periscope-killer” live video tool by tweaking the News Feed and placing live streams, instead of regular video and archived feeds, toward the top. The change comes two months after Facebook rolled out live streaming capability for all users.
3. LinkedIn Is Now Allowing Marketers to Target Ads at Specific Companies: On Tuesday, the company announced that marketers running native ads through Sponsored Updates or Sponsored InMail campaigns can target user profiles based on a list of companies they want to target specific products or other sales to.
4. Instagram Video Slowly Gains Traction Among Brands After 3 Years: On average brands posted 50% more organic videos per day in January 2016 than they did in January 2015, according to data collected by video ad-tech firm Pixability. The company analyzed 50 Instagram accounts run by brands including Mercedes-Benz, Bud Light, Pepsi, Skittles, Taco Bell and Ford. But — and it’s a big but — brands are still posting way fewer videos than they are photos.
5. Facebook Wants Celebrities for Its Live Streaming Service, and It’s Willing to Pay Cash:Facebook has a new pitch for Hollywood celebrities and other famous people: Come broadcast yourself on our Live streaming video service, where you can reach your fans and find new ones. We might even pay some of you to play along.
6. Twitter launches Moments in Australia, as it tries to win back old users: Twitter is launching its Moments feature in Australia on Wednesday, aiming to bring its non-active users back to the social media website by making it easier to follow big events and find the best accounts to follow.