6 Indian Social Media Articles Worth Reading

by Prasant Naidu on April 22, 2022

in Insights

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The week that passed by saw some more storms in the world of Indian social media. If it was Mamata Banerjee and her team at one end, trying to convince Facebook to remove her morphed images then at the other end we saw Google being removed from the list of companies that were being questioned by the Indian court. The week also focused on Goafest and at our end we got the opportunity to speak about how a photographer and a guitarist are using social media, some good campaigns like Garnier Bust Blackheads, HP ‘Rise Up’ crowdsourced Facebook song, Canon ‘What makes us click’, etc.

The week also provided for some interesting articles that I came across from various bloggers and sites, which I am listing below:

1. Can ‘Talking About This’ be greater than No. of fans on a Facebook page? A question that Anandan Pillai has tried to answer in this blog post. He stresses that the question does not have easy answers, but is certainly a challenge to achieve. One can always increase the number of fans with Facebook ads but getting them to talk is not an easy task. However, I would like marketers to think one step ahead and find out how many people are actually talking about your content. That would be the real metrics going forward.

2. How Investing In Developing An Online Presence Early Can Reduce Your B2B Costs Later: Neil Sequeira shares an amazing story from his professional life in this blog post. A must read if you think that social media is going to yield results in a month or so. Neil clearly proves how a B2B company invested in a long term relation, worked towards it’s objectives and got results out of it.

3. Facts About Facebook Timeline You Need To Know Right Now: Till date you must have read blog posts on what is good about Facebook timeline and what should you focus on to increase fan engagement. Well, this blog post by Shashank shares a report, released by Simple Usability that talks about what people are liking on the brand pages and what are they skipping. One interesting fact is that fans want to read more of you in the “About” section than spending time on your timeline or cover page. A must read article if you are serious about improving your Facebook brand page.

4. Ads we don’t buy. Our health and self-esteem is important to us: Shekhar Kapur has been in the news for being active on Twitter and creating #adswedontbuy. A simple but a hard-hitting one, which instantly connected with people. The hashtag trended but at the same time, brands got offended too. Shekhar shares his thoughts on what motivated him to go behind brands on Twitter in this blog post. I believe it is a great example of how an online influencer can use his influence in the right way.

5. The Pointless Viral that was Kolaveri? Without a doubt the song was a big viral hit but the movie was a complete dud. In this blog post, Karthik tries to explain that Kolaveri song’s success failed, as it was not tuned to product or brand’s success like the Old Spice Campaign.  Karthik goes on to debate that since the song was part of the movie, it should have delivered beyond the campaign. I must say that one should read this blog post to know that although the Kolaveri video may have been a huge success, the movie failed as people had high expectations after listening to the song but found it damp squib, in terms of picturization.  And don’t miss out the comments that add more juice to the article!

6. 12 Most Mesmerizing Mantras on How to Publish 321 Blogs in 321 Days: Everyone wants to blog daily but only some can do it while others have a bunch of excuses why they are not able to do so. Nischala, who is a prolific blogger shares her success mantra in this blog post and if you really want to blog like her, then you shouldn’t miss this article. Adding my two cents as a blogger, I believe that you really got to love sharing to be able to blog daily.

Hope you enjoy reading these and do let us know what you think about them. 

Happy Reading!

Prasant Naidu

Founder and Blogger at Lighthouse Insights. Loves to experiment in social media and believes social media is a game changer for SME's.

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