A week full of exciting and some bad news for the industry. If it was Facebook that was again in the limelight for it’s new launches then LinkedIn was all over the media for the wrong reasons. Back home we reviewed campaigns such as Pepe Jeans India, #BEASPORT, Mother’s Recipe Healthy Breakfast, etc. and case studies such as #FeelingBlue, Aamby Valley City, etc. Along with this, we bring out this week’s curated dose of Indian social media:
1. Should Social Media Platforms Be The New Runway For Luxury Fashion Brands? Pooja Shah shares her view in this blog post at WAT stating why luxury brands are avoiding the most popular form of marketing these days. Besides this, she also explores why it is a must for a luxury brand to be on social media and highlights some guidelines too. An interesting post for those who still doubt the power of social media.
2. Location Based Services: What’s Next? Aditya Kulkarni talks about the road ahead for location based services in this blog post at Yourstory. He shares his thoughts on how the $10 billion industry can scale up, sharing examples on how to engage with users in a non-intrusive but targeted way. A delightful post and full credits to the author for sharing some interesting ideas which the industry could work upon.
3. Facebook Launches Telco Billing In India With Airtel, Loop, Uninor: Nikhil Pahwa blogs about Facebook launching telecom operator billing in India for buying Facebook credits through a simplified two-step process. He further shares the telco billing opportunities, challenges and the future of MOL, which Facebook had tied up for the purchase of Facebook credits.
4. Why Attention Grabbing Is A Tricky Revenue Model For Social Networks: Sangeet Paul Choudary who often writes on platforms and two sided networks on Quora, in this blog post at Pluggd.in, talks about Facebook’s new revenue model i.e. Attention Grabbing. Sangeet talks extensively on the model, the risks attached to it and ways how it can be done right. An amazing article that should not be missed.
5. A Pinterest Primer: Amit Agarwal talks about the hottest social network Pinterest in his latest post at India Realtime. Amit talks about the network and the areas of improvement. A thought that I had debated some time back on what are the missing links at Pinterest. Amit shares one of the similar thoughts where he has talked about the search feature that needs improvement. He also shares his thoughts on couple of other problems, which if improved could make Pinterest user friendly.
6. It’s Time for Digital to Go Physical! Another very interesting post of the week written by Vivek Bhargava at ClickZ.asia. Vivek shares the advancement of digital and the popularity of mobile phones but he says that not many agencies are out there who are ready to explore both of them. He shares some examples to express how it has been done - the AXE campaign that was executed in the London Underground or using mobile to control the parking of an A380 aircraft or engagement of audience during the reality TV shows, etc. Vivek says that the opportunities are endless and he is glad that some of these initiatives are being executed in his age.
Hope you like our curated content for this week and find it interesting. Do let us know what you think about them in the comments.
Note: If you would like to share Indian social media news, case studies, campaigns or guest posts with us, do drop us a note at connect[@]lighthouseinsights[.]in. We would love to hear from you!