6 best digital marketing reads of last week from Lighthouse Insights

Best of LI - brand marketing campaigns on the Rajinikanth #Kabali fever, Dell India campaign #DellAntiRoteDay, #MondayMotivation visuals, #DhoniKaSaath Exide Life Insurance, and more


How brand marketing campaigns are riding on the Rajinikanth #Kabali fever: Brands do not want to miss out on Rajinikanth’s bankability, here’s a look at how they leveraged the Kabali magic in their marketing campaigns. Read more here.

What went in the making of #TeaForTrump a viral success on the internet: TE-A-ME, a Kolkata based tea company sent 6000 green tea bags to Donald Trump. We don’t know yet whether he drank the tea or not but #TeaForTrump went viral on social media. Read more here.

Brands bank on Rajinikanth’s popularity with clever #Kabali visuals: Rajinikanth’s Kabali is the magic touch every marketer wants, here’s a curated list of creative brand visuals and gifs banking on his popularity while blending in brand persona. Read more here.

Dell India aims to defeat rote learning and make education fun with #DellAntiRoteDay: Rote Learning is all what is wrong in our education system; the PC computing giant wants to change this by making education a creative and fun process. Read more here.

How brands are brightening up our Mondays with cool #MondayMotivation visuals and gifs: Indian brands are taking their visual content marketing seriously, their #MondayMotivation visuals and gifs are well aligned with brand tone and personality. Read more here.

With #DhoniKaSaath Exide Life Insurance wants to be your preferred choice for life insurance: The life insurance company has roped in MS Dhoni as brand ambassador with #DhoniKaSaath, a 360 degree marketing campaign designed to build desired brand awareness and trust. Read more here.

Additionally, week’s best global digital marketing campaigns and the important social network updates.