6 best digital marketing reads of last week from Lighthouse Insights

Best of the week from LI - Independence Day digital films of 2016, Raksha Bandhan videos of 2016, Daksh Sharma's journey at Iffort, and more


Here’s the list of case study submission types for the LI Mobile Marketing Awards 2016: The LI Mobile Marketing Awards 2016 will be considering case studies that highlight the innovations in marketing as well as media using mobile as the medium. Read more here.

35 Creative Raksha Bandhan visuals & gifs of 2016: Raksha Bandhan this year is all about interesting visual storytelling by brands about the mischievous yet adorable relationship between brothers and sisters. Read more here.

Meet Chandni Shah & Rohan Mehta – Cofounders at digital agency Social Kinnect: In a candid conversation with Lighthouse Insights – cofounders Chandni Shah & Rohan Mehta discuss present set of work, building Social Kinnect in the last five years and the road ahead for the digital agency. Read more here.

8 memorable Independence Day digital films of 2016: Indian brands have weaved in a social cause to their Independence Day messages, while clever twists at the end make some videos truly memorable this year. Read more here.

An honest conversation with Daksh Sharma on the challenges of running Iffort and starting up TravHQ: In a candid conversation Daksh Sharma co-founder at Iffort and TravHQ talks about how challenging it is to run a bootstrapped digital agency and why the agency is focusing on products and solutions. Read more here.

6 meaningful, hilarious & thought-provoking Raksha Bandhan videos of 2016: This year brands indulged in impactful digital films that touched upon emotions, pranks, a sibling’s pride and what sibling protection really means. Read more here.

Additionally, the week’s best global digital marketing campaigns and the important social network updates.