6 best digital marketing reads of last week from Lighthouse Insights

Best of last week from LI - 80 creative visuals & gifs for Friendship Day 2016, International Beer Day 2016 visuals, Rio 2016 Indian brand campaigns, and more

Rio Olympics 2016

80 creative visuals & gifs for Friendship Day 2016 by Indian brands: Brands have indulged in some wacky visual storytelling to illustrate the different kinds of friends we have, or simply found a brand connect with the spirit of friendship. Read more here.

How brands engaged beer lovers on International Beer Day 2016: Curated list of visuals and gifs by Indian brands celebrating International Beer Day in their unique brand tone, while looking to build engagement. Read more here.

How Indian brands are winning the visual content game around Rio 2016: Many brands have shared creative content in the spirit of the games, with each piece carefully crafted in sync with the brand ethos and Rio 2016. Read more here.

Six memorable video-driven campaigns supporting Indian athletes at Rio 2016: Many Indian brands have invested in video storytelling this Olympics focusing on the athletes’ struggles, relentless spirit and determination. Read more here.

11 major updates from Facebook, Twitter, Pinterest, Snapchat, & Instagram: Social network updates – Facebook fighting against ad blocking, Pinterest adds impression-based buys, Twitter responds to BuzzFeed harassment story, and more. Read more here.

15 global digital marketing campaigns that you should read this week: Global digital campaigns – Guardian’s data visualization play for Rio, ‘E! News’ is betting on Facebook Live, Burberry continues digital push with Pinterest, Nissan Olympics Pranks, and more. Read more here.