1. 56% of Indian web users can’t stay 5 hours without internet: Study: Pointing towards the growing importance of internet in the country, a survey has revealed that 46% of users in India spend 6 hours or more a day actively using the internet whereas 82% admit to the fear of missing out when not connected. Read more here.
2. CenturyPly extends ‘khushiyon ka rangmanch’ with ‘felfie festival’: CenturyPly has extended their ‘khushiyon ka rangmanch’ ad campaign with the launch of the ‘felfie festival’. CenturyPly has coined the word ‘felfie’ from the words furniture and selfie. Selfie is a much celebrated word today as much as it is an activity that cuts across all age groups and section barriers. Hence the idea of felfie meaning a selfie with your favourite furniture. Read more here.
3. Komli Media Launches CRM Remarketing Platform, RevX: Komli Media has launched RevX, an integrated cross-channel CRM remarketing platform. The platform will help marketers leverage the full spectrum of consumer insights across web, mobile and CRM to reach users across devices. Read more here.
4. IT & Law Minister Ravi Shankar Prasad on 66A, Media Regulator, Social Media: India’s IT & Law minister Ravi Shankar Prasad, speaking at the Law Commission’s consultation on Media Law on Saturday, said that “As far as the legal architecture (of media regulation) is concerned, self regulation should be the mode. It’s not an off the cuff remark. It carries a lot of meaning.” Read more here.