LinkedIn, the worlds largest professional network that boasts of having 175 million users worldwide and more than 16 million users from the country, ((According to data provided by LinkedIn)) has made some major design changes. LinkedIn has been concentrating on the overall design of the network for some time now and it all started with the major change in the LinkedIn homepage earlier this year. So we thought that it would be a great idea to share the major five design changes made by LinkedIn.
1. Visually appealing LinkedIn homepage
In the month of July, Techcrunch had revealed the news and later LinkedIn itself shared that they are going for a homepage design change. I did review the major design change that LinkedIn did after 5 years.
The change was very much required. As I said before, I was glued to the new look (I still am) and the news feed since it is the way I wanted. Visuals have taken a prominent focus in the change and it is the trend these days. LinkedIn opened its cards with this major design overhaul and at the same time it also did some design tweaks to the old LinkedIn Today to match the new design.
2. LinkedIn Company and Career Pages get a cleaner look
LinkedIn Company pages that offer you a branded space for your business also went through design changes recently. The design change was in sync with the overall design change.
LinkedIn, which is yet to roll out the change for everyone, has executed this for companies like Philips, Citi, Dell and HP. The change has a more visual appeal and LinkedIn has focused on visuals everywhere whether it be the company page or the personal profile.
With the new change, the update stream has become more relevant and this will allow companies to target their content better. Additionally, the new change is clean and has an easy navigation experience which will allow companies to list their products or services in a much accessible way. Another design change that was pretty much expected.
3. Real time LinkedIn notification
LinkedIn recently has made another tweak that is yet to be rolled out for everyone. The new notifications feature is a real time feature that will keep you updated when someone likes you or shares your content, accepts your invitation, etc. So you would see a notification flag at the top of the homepage and a new Inbox envelope icon.
The notifications feature will also be rolled out on mobile and other hand held devices to provide real time info everywhere. With this new feature LinkedIn doesn’t want us to check it twice in a day rather than be on it most of our day, like most of us are on Facebook.
4. LinkedIn Skills & Expertise enhanced
Being a professional network, LinkedIn focuses on your skills and expertise so that others are made aware of it. Initially, you could associate skills and expertise to your profile and rate them. Now with the latest change, LinkedIn is allowing your connections to rate the skills that have been listed by you in your profile.
Your connections rating your skills is great. Visually the way skills are now displayed has changed and adds the profiles of the people who have voted for your skill. So it is a great way to add credibility to your expertise but it shouldn’t turn into another spam.
5. LinkedIn mobile apps synced with web
LinkedIn has also made sure that it focuses on mobile along with web. In the month of April, LinkedIn came up with an exciting iPad app that made the Apple boys go weak on the design. Later on, LinkedIn introduced a Windows app which has also got handsome reviews.
Now according to the LinkedIn blog post, all devices have been updated with all the features introduced on LinkedIn so that the same seamless experience is provided. The iPhone and the droid devices now have the real time notifications, updated company pages and listing of jobs that the user may be interested in. In addition to all these changes, LinkedIn on iPad speaks 6 new languages since 60% of LinkedIn users are based out of US. These 6 languages are French, German, Italian, Spanish, Brazilian, Portuguese and Korean.
It’s great to see the company investing enough time on mobile devices since 23% of members now visit LinkedIn via mobile apps. And for all mobile users there is one more good news in the store that very soon you would be able to edit your LinkedIn profile on the go from your mobile devices.
Design changes from LinkedIn were long pending and these changes will definitely increase the activity of users with time. I am quite impressed the way LinkedIn has given a thought to the design changes and implementing them one after the other. So would you be spending more time on LinkedIn henceforth or you still prefer to use LinkedIn as a recruitment network rather than a professional network?