5 Curated Social Media Articles To Be Read This Weekend

by Prasant Naidu on September 1, 2021

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A big thanks to our advertisers - Unmetric , ISB Digital Summit and WAT. Listed below are five curated articles that would be a good read for your weekend.

weekend reading

1. Revlon India Gets It Wrong With Its Attempt At Vine: Revlon India is now on Vine, the Twitter owned platform which allows users to publish six second long animated-gif like videos. The brand has one Vine video which was posted on June 20th, 2013. Nikhil shares his thoughts on why a six second ad, once in two months is a failed attempt at being social. Read more here.

2. A political class: The tweeters who won’t follow: Should Indian politicians who have millions of followers also follow other people? Mahesh takes a look and argues that why Indian politicians don’t get the two way communication process. Read more here.

3. Asus takes a ride on Chennai Express: The campaign successfully linked both the movie and the brand, while educating users about Asus’ latest product. Satrajit takes a look at how computer manufacturer Asus recently partnered with Bollywood movie Chennai Express to promote its top-of-the-line product, the Asus Transformer Book. Read more here.

4. The ROI of a Youtube Video: A lot of web-content production houses have sprouted up everywhere. Every one wants to create web content, of course because it is the next big thing! But, why hasn’t anyone made it really big till now – at least in India? Ekalavya questions this in his latest blog post and also explains the math why one is making losses with the YouTube platform. Read more here.

5. The secret to scaling social networks and local marketplaces: We often associate social networks with hyper-growth, a perception largely fostered by growth infographics of Facebook, Twitter and Pinterest that get shared all around. But not all social networks scale that easily, points out Sangeet in his latest blog post. He further talks about unscalable networks and problems related to them. Read more here.

Prasant Naidu

Founder and Blogger at Lighthouse Insights. Loves to experiment in social media and believes social media is a game changer for SME's.

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