5 Indian Social Media Articles Worth Reading This Weekend

by Prasant Naidu on September 30, 2021

in Insights

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The week finally saw Facebook jumping into the social gifting business after opening up the doors for Offers. Back at home the week was marked with the spectacular event Ad:Tech and also the ongoing #WT20. ICC, this year, has banked heavily on social media and along with that brands have not left this occasion slip off from their hands. In addition to this, we had an insightful guest post on how the Indian e-Commerce sites are performing on social media.

As always, we also came across some interesting articles that we have curated for your weekend reading.

1. 10 Myths About Enterprise Social Collaboration: Vipin Thomas in his guest post at YourStory, thinks that just as social networks have changed with time, same has been the story with enterprise networks. However, he also shares that a lot of companies are yet to adopt it with open hands due to a bunch of myths. Vipin provides 10 such myths and goes to explain each of them. An interesting read to understand the existing myths in this space.

2. FB Offers can be a game-changer: Sanjeev Singhai in a guest post at Exchange4media.com, considers that FB Offers can be the game changer since the biggest challenge he had found earlier with other deal business was to share and make people download a mobile app for the deals. This simple innovation from Facebook would lead the users to walk more into physical stores and it will give brands a chance to drive trials of new products and sales. Interesting thoughts from a person who has spent the last two years in the deal/product promotion space.

3. Why Facebook’s advertising is getting it wrong: Sangeet Paul Choudary shares his deep thoughts on how Facebook is still targeting eyeballs rather than targeting interactions. He thinks that this model worked in traditional media since users were in silos but not in the social media world. He does bring up the comparison of Facebook with LinkedIn and Google too in this post. I am sure that this will ring some bells in your head if you are interested in such discussions that Sangeet has started.

4. What bloggers & brands should learn from the recent Samsung scandal: The Samsung blogger goof up is not that old but Mani Karthik shares his thoughts on some very crucial aspects such as what does it mean when a blogger is approached by a brand and what is the reality too. Mani also shares some clear tips with bloggers on how they should be more professional in dealing with such outreach programs.  If you are a professional blogger then bookmark this post, it is going to help you.

5. Sam proposes, Twitter disposes: The internet and the Twitter world has already spoken a lot about how amateurish was the GOI’s first press conference on Twitter (should have been Twitter chat). Rajyasree Sen joins the party and I am sure that might have given some tear drops to the silver-haired Pitroda after reading this post. Read to relive the goof up and crack up your Sunday morning.

By the way, I hope you are keeping a tab on our Lightoons if not then this was the last one we had from our budding cartoonist Vijay. 

Lightoons 3 What Social media marketing is

We hope that you enjoy our curated list for this week and do let us know if you would like to add some more articles to the list. You can always leave them as a comment or tweet us at @LHInsights.

Happy Weekend!

Prasant Naidu

Founder and Blogger at Lighthouse Insights. Loves to experiment in social media and believes social media is a game changer for SME's.

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