5 Indian Social Media Articles Worth Reading This Weekend

by Prasant Naidu on February 10, 2022

in Insights

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Social media and the Government of India seem to still have an on and off relationship. At one end it blocked 306 Twitter accounts but at the same time it has started the MyIndia initiative. All the same, this week also gave us a chance to write about some interesting campaigns and The Genomusic Project is one of them.

weekend reading indian social media

We also came across some amazing write ups relating to social media, and shared below is a list of the best 5 curated ones:

1. Happy ninth birthday, the perils of being a Facebook slut: Facebook celebrated its 9 birthday with lot of fan fare. But the world’s largest social network has a dark side too. Sandip tries to reveal them in a letter to his Facebook friend. Read the entire story here.

2. Facebook Graph search a fresh take on SEO: Navneet shares an amazing post where he discusses about Facebook Graph, what is it and why Google, Yelp and even LinkedIn should be worried. The post is a detailed one and also talks about how marketers should optimize their business pages with the new change. Read the entire story here.

3. FB vs. Twitter: Which delivers better RoI? Abhinav puts across this question to leading experts. Not a straight forward question since both the networks are different and the ROI is attached to the objective of your social media activity. The experts also share on other factors such as longevity, audience fragmentation, etc. Read the entire story here.

4. Oreo’s topical Super Bowl Twitter ad: win-win Social Media: “You can still dunk in the dark”, the tweet from Oreo that got 16K+ more tweets finds a mention by ‘Bhatnaturally’ in his latest post. Bhat shares his thought on how a simple tweet crafted in a quick time served the brands purpose during the Super Bowl. Read the entire story here.

5. The #supportmeru campaign… why? Meru cabs is going through a bad phase and they are off the road. They want to get back to the roads and they want the public support. However, Karthik in his latest post debates that #supportmeru campaign that is going on social media as well as on print is pointless. He shares his points to justify his thoughts and considers that online activism is pointless. A thought that I don’t stand by but it’s always good to know the other side too. Read the entire story here.

We hope that you enjoy our curated list for this week and do let us know if you would like to add some more articles to the list. You can always leave them as a comment or tweet us at @LHInsights.

Image Courtesy: My Favourite Things

Prasant Naidu

Founder and Blogger at Lighthouse Insights. Loves to experiment in social media and believes social media is a game changer for SME's.

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  • http://itwofs.com/beastoftraal/ Karthik Srinivasan

    Didn’t mean to say that all online activism is pointless :) Just that the goal Meru has here is fuzzy enough to not justify need for online activism. In other words, the online support they gather may not amount to anything because the problem they are facing is not something that (a) requires customer support and (b) can be solved by customer support demonstrated via online tools.

    • http://lighthouseinsights.in/ Prasant Naidu

      I do understand where the point is but then if they were not doing this then we would never come to know about the issue :)

      • http://itwofs.com/beastoftraal/ Karthik Srinivasan

        Question is, as I explain in my post, what is the ROI of this exercise? Or, what if we (customers) knew about it, particularly when we customers cannot do much about it? Meru’s call was for customer support, and it coming in the form of likes, RTs and sms messages doesn’t really amount to helping Meru in any way since its problems cannot be solved by this (owing to its complex and political nature). It’s like say, a clothing company appealing for continued support while its factory is not functioning due to a union strike.

        They some/many customers supported Meru is fine, but I wonder what it does to Meru in any tangible measure.

        • http://lighthouseinsights.in/ Prasant Naidu

          We can go on arguing since we are holding the two ends of an issue. Let me see if I can talk to someone at Meru and get their perspective too. By the way thanks for giving me a nice content for the next week :)

          • http://itwofs.com/beastoftraal/ Karthik Srinivasan

            Yup, that would be good to know - from Meru, on what triggered them to ask for support in the form of RTs, Facebook shares and sms messages. Would love to know how they think it would help them in this crisis.

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