The nexus between Bollywood, TV and social media is growing and 2013 will explore this nexus more. We saw NDTV 24*7 launching a social media show in weekdays, Sony MAX moving ahead and making a game for the world premiere of Ek Tha Tiger on TV, etc. gave us the indication. In addition to this, we had some interesting campaigns like – Dove, 2612, etc. Along with this we had also reviewed some interesting apps like – Qyuki, WooMe, etc.
So, here are some interesting articles that we have curated for your weekend reading pleasure.
1. SEC’s notice to Netflix CEO Reed Hastings over a Facebook post: Karthik shares his amazing thoughts on the ongoing debate about Netflix CEO Reed Hastings Facebook update and subsequently SEC staff questioning about the Facebook update. The blogger debates on whether the status update on the company’s Facebook page is the one-size-fits-all communication for all target groups. What happens when a certain section is not updated? Interesting debate and a must read post for this weekend. Read the entire story here.
2. Trade fairs well on social: Today you want to organize an event or show then social media is one of the core channels for promoting and creating buzz. But then just creating an event won’t get you the results and every network today has its own way to do it. In this guest post, Windchimes looks at all this and more importantly shares a strategy that will ensure on-ground face-to-face efforts by an organisation to go down smoothly and reflect a desirable quantifiable output. Read the entire story here.
3. Do social media agencies ‘get’ advertising? The ex-ad man pulls up a very strong issue that the social media marketing industry is facing right now. Most of the times, Facebook advertising or any other form of advertising on social media is missing the point what the brand stands for. The post looks at this issue and provides a simple solution to this growing problem. Read the entire story here.
4. How to get users to contribute on a creativity platform: Sangeet shares his thoughts on an ever existing problem that every product startup goes through. In his latest blog post, Sangeet raises six questions that startups can ask themselves which will help them to successfully create a platform that finds traction. Read the entire story here.
5. What kind of content works on social media? Kanksha discusses on a very important thing i.e. Content on social media. The post talks about 70-20-10 rule and the post further explores the nine types of Facebook posts that garner the most engagement. Read the entire story here.
We hope that you enjoy our curated list for this week and do let us know if you would like to add some more articles to the list. You can always leave them as a comment or tweet us at @LHInsights.
Image Courtesy: blogs.cfr.org