Social media is no more considered child’s play. The week was all about 66-A, how far can you take freedom of speech and was it justified to arrest the 2 girls on their Facebook activity.

In addition to this, we got a chance to capture some interesting campaigns such as Audi India, Louis Philippe, Shoppers Stop, some interesting app reviews of Switch Idea, Mint M, and analyzed an exclusive infographic from Unmetric on the state of auto makers on social media.

So, here are some interesting articles that we have curated for your weekend reading pleasure.

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1. Behind the scenes look to the success of Philips FOODATHON 2012: Online is changing the game for food and beverage consumer purchases, thinks Karan. On that note, Karan shares his thoughts and the excitement that followed in Philips Foodathon, Delhi’s first such food marathon. Read the entire story here.

2. Brands DO NOT hog social media in India: Recently, Financial Express shared an article saying that brands hog on social media and not celebrities. Shocking? Karthik does a simple study and finds out that it could be true for Facebook but Twitter the case is opposite. This happens when you either consider social media = Facebook or are in a hurry to make a raunchy SEO title but thankfully we have the blogging world and bloggers like Karthik who are out there to rubbish such baseless claims. Read the entire story here.

3. There is ONE Brand Reputation Now – based on the brand’s 360 degree presence!: Sanjay shares a very interesting experience and shows how a brand’s reputation matters most and there are no multiple reputations; there is one and it affects all, thanks to Facebook. Read the entire story here.

4. Vimeo vs. Megaupload vs. YouTube: contrasting strategies of competing platforms: Sangeet tries to break the common myth that technical aspects of the product provide competitive advantages and that two products with similar technical aspects have little scope for differentiation. He provides three examples to prove it.  Read the story here.

5. Bringing Farmville to life: How social media empowers farmers: Farmers have moved up in their life – from SMS to email and now their way of being social. Social media has become the Indian farmer’s latest survival tool and ET helps to find out how. Read the story here.

We hope that you enjoy our curated list for this week and do let us know if you would like to add some more articles to the list. You can always leave them as a comment or tweet us at @LHInsights.

Happy Sunday!

Prasant Naidu

Founder and Blogger at Lighthouse Insights.

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