5 Indian Social Media Articles Worth Reading This Weekend

by Prasant Naidu on July 7, 2022

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The week has been an interesting one. A big thanks to our advertisers - Unmetric and FoxyMoron. And just in case, you have missed reading us this week, this set of weekly curated stories from Indian social media would be helpful.

weekend_reading1. Twitter quietly changes India: The article from The Wall Street Journal debates on how social media can’t sway the next general elections in India but it could change the way election debates happen in the country. Read more here.

2. Enough with the social media pissing contests: Samit, in his latest blog, states that there are two phrases in social media that are beginning to annoy the living crap out of him.”We have 5 million fans on our Facebook Page.”And, “We got #ComeTakeAFreeIPad trending number one in India!” He doesn’t want to be counted among those who don’t deliver real returns to clients. The post further debates on the two phrases and solutions to them too. Read more here.

3. Why WhatsApp is hard to break: In his latest post, Rishi talks about his ardent support for WhatsApp, the world’s most popular mobile messaging app and why it is hard to break it or beat the service. Further in his post, Rishi provides arguments to state why his favorite app is proving a tough nut to crack for the likes of WeChat, LINE, etc. Read more here.

4. #HashtagSolutions: The article at Hindustan Times starts with examples how people are using Twitter. Twitter today has been a significant platform to follow a development, share a rant or complain about a service. Politicians have also jumped on and the article focuses on how they are waging war on Twitter. Though not everyone is on Twitter. Read more here.

5. Engagment and reach power ICICI bank’s social media push: The article at Pitch is an interview with Sujit Ganguli, Head – Corporate Brand and Communications Group, ICICI Bank who talks about the use of this medium for not just disseminating information, but  also educating users about safe banking and resolving their queries. Read more here.

We hope you enjoy our curated list for this week!

Prasant Naidu

Founder and Blogger at Lighthouse Insights. Loves to experiment in social media and believes social media is a game changer for SME's.

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