5 Indian Social Media Articles Worth Reading This Weekend

by Prasant Naidu on May 26, 2022

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The week has been an interesting one. A big thanks to our advertisers - Brandmovers India, Unmetric, Badhai and FoxyMoron. And just in case, you have missed reading us this week, this set of weekly curated stories from Indian social media  and Asian social media would be helpful.

1. Get real with content marketing: Get real with content marketing, the hype around it is huge; the expectations immense – says Shyamanuja, in his guest post at E4M. The article further looks at the definition, the qualities that it should have and how it could be achieved in a non-biased way. Shyamanuja thinks smart marketers, good content creators and new media are coming together in an interesting way. And that is what the phenomenon of content marketing is all about. Click to read the entire story.

2. Marketing via YouTube: Much like Facebook where brands host their own pages to serve as a community platform for users to congregate and interact with the brand, marketers are using YouTube to host individual brand ‘channels’. Massom talks to industry experts to know how they are using the YouTube channels to engage with their fans. Click to read the entire story.

3. What is CCAvenue’s S.N.I.P all about? In conversation with CMO, Mohan Nair: CCAvenue recently launched India’s first Social Network In-Steam Payment collection service after launching a free payment gateway plan for startups. These steps generated quite a buzz among the startup community and YourStory gets in a conversation with CCAvenue CMO, Mohan Nair to learn more about S.N.I.P. The article gets view points from Mohan on what is S.N.I.P, the feasibility, take on social commerce, etc. Click to read the entire story.

4. Mind Your Language: With political discourse on social media reduced to taunts and abuse, BJP’s new guidelines aim to elevate the level of debate. Kunal, in his post, looks at how both the political parties troll attacks on each other on a medium that is for conversations. BJP that has chosen to stop this, is thinking that Congress would join but if I do the same thing being anonymous will it stop? I think this is just the beginning of a new war front. Click to read the entire story.

5. Problems With Twitter’s 2-Step Authentication Process In India: Earlier this week, Twitter introduced a two-factor authentication process through SMS, in a bid to strengthen the security of Twitter users after it faced high profile account hijacking last month. However, since Twitter is dependent on SMS service for verification, the two step authentication is currently not available to several Twitter users in India, since it currently supports only three carriers – Airtel, Tata Docomo and Reliance. The article at Medianama looks at the issue and also finds the problems with shared accounts. Click to read the entire story.

We hope you enjoy our curated list for this week!

Image courtesy: blogs.cfr.org

Prasant Naidu

Founder and Blogger at Lighthouse Insights. Loves to experiment in social media and believes social media is a game changer for SME's.

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