5 Indian Social Media Articles Worth Reading This Weekend

by Prasant Naidu on April 28, 2022

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Last week saw us curating the entire collection of social media campaigns from the first quarter of 2013. Individual Twitter campaigns were also curated which join the previously curated list of interesting Facebook campaigns. Along with this the week gave an opportunity to share some interesting social media news, campaigns, interviews and some insightful articles. These articles are listed below for a quick glance if you have missed them out,

1. Social Media News - Whistle Talk launches an enterprise editionAugmented reality enhanced tickets from RCB, Brands jumping to wish Sachin on his 40th birthday and my thoughts on Delhi High Court asking Govt to explain how children below 18 Years are accessing Facebook.

2. Social Media Campaigns - AXE Shower Gel interactive YouTube campaign and Godrej’s ‘Zindagi Muskuraye’ with Aamir Khan as Soniya.

3. Social Media Apps - #Nwplyng and Clipr.

4. Social Media Interviews - Story of Eventifier and The Sunday Book Club.

5. Social Media Insights - Performance report of SunRisers Hyderabad IPL team and Week three performance by IPL teams on social media.

weekend reading

And, here are the best 5 curated articles on Indian social media this week:

1. With Confession Pages, ‘Gossip girl’ is now on Facebook: Currently Confession pages on Facebook are the big rage in India. Every college/school/university worth its name seems to have one on Facebook. Shruti talks about this new rage in her post at Firstpost. The post further talks about how it is growing and how authorities are also trying to shut it down but in an online world that is a tough ask. Read the complete story here.

2. Will Facebook Home change the game for mobile marketing? Facebook recently launched Facebook Home as an application for Android smartphones. The app refurbishes the start screen of the smartphones to display the Facebook feed that brings the latest status updates from the users’ Facebook friends. Satrajit, in his post at AFAQS, tries to find out by talking to social media and mobile marketing experts whether Facebook Home will bring a new marketing potential. The post further shares viewpoints of these experts. Read the complete story here.

3. How an Indian IT Consultant Became a Dutch Soccer Star on Twitter: Robin van Persie is one of the world’s top soccer players, starring for Manchester United and the Dutch national team. Many fans know him simply as “RVP.” Ravi Visvesvaraya Sharada Prasad is a man who is an IT and telecom consulting  and uses a Twitter handle @rvp. A recent hat trick from RVP the football player made the IT consultant the hero since he  started receiving all the messages from fans and haters too. Sam, in this post, shares how Ravi took all this in good humour and replied to all the fans of the football player who were considering him to be Robin van Persie. Check one such tweet below and read the complete story here.

4. The Facebook theory of social change: In her latest post, Priya talks about how online petitions with a layer of social are reaching out to a greater audience and getting authorities to listen too. Citing the example of Change.org, Priya talks about how her friend Namita Bhandare started an initiative ”Stop Rape Now” after the December 18 fateful incident. She now has 663,740 supporters for the initiative, incidentally the highest number of signatures on an online petition out of India. Later Bhandare handed over 100,000 signatures, to the office of retired justice J.S. Verma, who had been appointed to head a government committee to recommend amendments to the existing law. Some more stories that are coming into notice due to platforms like Change.org have also been discussed. Read the complete story here.

5. Misplaced confidence in social networking sites: This post from Harini, tries to look into the ongoing debate whether social media will make a difference in the 2014 general elections. The report that was published by IAMAI some time back is excessively optimistic about the role of social media transforming electoral apathy into involvement. Harini finds  two major issues with the report. However, she thinks that social media will have an impact on elections when GenX is motivated to participate in the electoral process. Read the complete story here.

We hope you enjoy our curated list for this week!

Prasant Naidu

Founder and Blogger at Lighthouse Insights. Loves to experiment in social media and believes social media is a game changer for SME's.

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