5 Indian Social Media Articles Worth Reading This Weekend

by Prasant Naidu on October 28, 2021

in News

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Before the week winded up, we realized how far can Facebook reach out and touch hearts. A story from a town in West Bengal to the Hockey Federation of India opening social media channels are examples of how being social has become the need of the day. But then we had the KFC India story which is yet to realize that addressing your community concerns should have been the first thing rather than hogging on a fresh piece of chicken.

And here are some interesting articles that we have curated for your weekend reading pleasure:

1. Why am I so active on Social Media? Well, it’s the RAVAN conspiracy: Alok, who is one of the most active entrepreneurs and VC from India, shares some simple but effective reasons in his latest blog post on why he spends a lot of his quality time on blogging and interacting with people on social media. Inspired by Ravan, he breaks down the article into 5 different reasons associating it with every single word that forms the name of Ravan. Don’t miss this one.

Alok 'Rodinhood' Kejriwal

2. Why the cybercrime police action in Chinmayi’s case is ground-breaking: One of the rare cases in India where people have been arrested on the grounds of hate messages that were sent to playback singer Chinmayi from social networking sites. Karthik shares some genuine thoughts on the whole issue and where should one draw a line in the name of freedom of speech vs hate speech. A debate that could go on but with this arrest I am sure the need of having social media laws will grow more. Another excellent post from Karthik where he is urging people to think before pushing the enter button.

3. Social media in your pocket, courtesy mobile devices: Mobile is the future of social media networking sites in India and the article shares the same message. The article shares view points of industry experts from the social networking giants such as Facebook, LinkedIn and from voice services providing company such as Airtel, on this rapidly growing development.

4. False positives and the cycle of free user acquisition platforms: Once again Sangeet debates on a very interesting trend that is active on Internet. Internet is free and user acquisition too, but some can crack the code and drive the engagement to the next level but some fail to do even in the later stages. Sangeet talks about the large change that comes around in every few years in the form of new user acquisition engine for the web, citing user acquisition platforms such as email, search and social media.

5. Interview with Sharmili Rajput, Marketing Director, Oriflame India: In this interview with IndiaSocial, Sharmili talks extensively on the social media presence of Oriflame, some of the campaigns that were the highlights of 2012 and finally some tips to peers on social media. It’s good to know more about a brand’s social media strategies and how it has been taken seriously over a period.

We hope that you enjoy our curated list for this week and do let us know if you would like to add some more articles to the list. You can always leave them as a comment or tweet us at @LHInsights.

Happy Weekend!

Image Courtesy: http://therodinhoods.com

Prasant Naidu

Founder and Blogger at Lighthouse Insights. Loves to experiment in social media and believes social media is a game changer for SME's.

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