5 Indian Social Media Articles Worth Reading This Weekend

by Prasant Naidu on April 21, 2022

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Last week we saw how 94.3 Radio One India had added itself to the list of social media disasters of 2013. But the brand realized its mistake and apologized for its behavior earlier this week. The week also witnessed the ongoing political war between BJP and Congress on social media after Bangalore blasts outside the BJP office in Bangalore. In addition to this, we reviewed Pepsi Tweet20 campaign and shared a curated list of 10 interesting Facebook campaigns from Q1,2013. We also reviewed some amazing platforms such as pSocial and Pikboo along with presenting reports on second week of IPL6 on Twitter, Mumbai Indians performance on social media and the performance of Indian Football teams on social media.

weekend reading

And, here are the best 5 curated articles on Indian social media this week:

1. Why the BJP is winning the war on social media: The high-voltage outbursts of netizens over #Feku (Gujarat Chief minister Narendra Modi) versus #Pappu (Congress vice-president Rahul Gandhi) is not the real issue. It’s how parties are using social media to get their message across. BJP cyber cell chief Arvind discusses the same in his post at Rediff. The post discusses how it started, the different mediums that BJP is using to connect to the 15 crore netizens. Read the entire story here.

2. Finally, Indian politicians are fighting on Twitter: Indian politicians’ latest weapon against each other- The hashtag, says Nandagopal in his latest post at Quartz. The post discusses the online battle that recently folded on Twitter between Modi and Gandhi supporters. The event happens at a time when the IAMAI latest report predicts that social media will have an impact on 2014 elections. Additionally, the post also discusses the growing love for social media by the government but at the same time it is also in the mind to control it. Read the entire story here.

3. From social commerce to social sales, Indian companies take up starting positions: Social media is transforming the way companies build profitable relationships with customers. It’s a disruptive process, but Indian companies need to start rethinking says Manish is his post. The post talks on how to drive social media sales, what is going wrong and talks about the future too by giving some relevant examples. Read the entire story here.

4. Truth vs Hype: Can social media win elections? The country saw a big debate happening after IAMAI released a report where it concluded that social media will impact 2014 elections. Sreenivasan takes a look at the claim from both sides and gets views from the experts of social media and PR world. The article further discusses that social media might have a critical mass but the question is how they are leveraging it. Agencies are ready to pitch the political parties but the parties seem not that interested to make such investments for now. Read the entire story here.

5. Why does a Startup turn every employee into a spammer on Facebook? Facebook has infiltrated the lives of most of us. Every startup is on a constant hunt for eyeballs and nothing gives you eyeballs like Facebook does (most would agree). And here is where we see spammers taking birth, says Jubin in his latest post at YourStory. Jubin discusses this trend, why is it happening and how can be it avoided when your personal stream becomes a company stream on Facebook. Read the entire story here.

We hope you enjoy our curated list for this week!

Image Courtesy: wallscorner.com

Prasant Naidu

Founder and Blogger at Lighthouse Insights. Loves to experiment in social media and believes social media is a game changer for SME's.

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  • Deepan Siddhu

    Nice Compilation, Prasant :-)

    • http://lighthouseinsights.in/ Prasant Naidu

      Thanks :)

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