5 Indian Social Media Articles Worth Reading This Weekend

by Prasant Naidu on March 17, 2022

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The love hate relationship between the Indian government and social media seems to be getting better. Earlier this week we saw how AICC roped in social media celebrities as it’s brand ambassadors and the launch of Planning Commission on social media. However, the highlight of the week was Bangalore Police nabbing eve teasers over a Facebook tip off by a citizen. The week also gave us the chance to review some amazing campaigns by Femina, Dove, Garnier Men, etc. and an interview with Vineet Gupta, Managing Partner at 22Feet.

weekend reading indian social media

Image Courtesy: My Favourite Things

And, here are the best 5 curated articles that talk about Indian social media:

1. Twitter hashtags in advertising: aiming to be symbiotic: Lakshmipathy, in his latest blog post, talks about the trend adopted by brands to associate hashtags with live events and campaigns. These days the focus is during the launch phase of a TVC or a product. The article further shares his views on why some hashtags float to the top of trending topics naturally and why do some seem really forced and ‘desperately’ promoted. Read the entire story here.

2. Make your ‘Likes’ meaningful: In a guest post at Exchange4Media, Sundeep shares an amazing story of how a bank did everything but ignored the simple ways to connect with its customers. From billboard advertising, to email marketing and finally likes grabbing the CMO of the bank did everything but failed to make meaningful connections. Read the entire story here.

3. FB Graph Search: What is in store for Indian marketers? Saloni discusses about Facebook Graph Search and how effective has it been for marketers. To answer this the article shares viewpoints from marketers. Going further the article also looks at the weak areas of Graph Search such as security being the major one. Read the entire story here.

4. Governments’ Love-Hate Relationship with Social Media: In his guest post at Forbes India, Kiran shares few examples on how the Indian government agencies are trying to use the web and social networks to engage meaningfully with citizens but they are still struggling with the objective. Kiran thinks that it is nothing but Bigdata problem – a problem where one has to sit and make sense of huge volumes of data. Governments can resolve such issues when they invest in social media analytics. Read the entire story here.

5. How to Hack B2B Marketing Using Social Media: In his guest post at The Wall Street Journal, Lux highlights that it is not difficult to crack the B2B market on social media as a general perception. He further shares how it can be done by focusing on two major areas – 1) Taking conversations on Twitter and 2) Create and sharing exciting content. Read the entire story here.

We hope you enjoy our curated list for this week!

Prasant Naidu

Founder and Blogger at Lighthouse Insights. Loves to experiment in social media and believes social media is a game changer for SME's.

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