5 Indian Social Media Articles Worth Reading This Weekend

by Prasant Naidu on February 17, 2022

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The week concluded with us sharing some interesting articles in the Insights section. Some of the stories worth mentioning are LinkedIn’s email campaign that later on turned into spam, Infograph on Indian mobile brands performance on social media and Hamleys store launch buzz on social media. In addition to this, we also got a chance to review some exciting campaigns like ICICIDirect Hangout, #doesntlastlongenough, #CapturingLavasa, etc.

weekend reading

We also came across some amazing write ups relating to social media, and shared below is a list of the best 5 curated ones:

1. How YouTube is ‘killing’ TV ads: In his post, Amit talks about how YouTube is gradually overpowering the TV. The article not only looks at the changing trend but also cites industry examples of Shoppers Stop, McDonald’s, Asian Paints, SBI, etc. Even though  reach is a challenge compared to TV but cost, targeting, measurability, etc. is making it competitive. Read the entire story here.

2. Digital: The next big visual medium for marketers:  In his post, Abhinav stresses the fact that human beings are receptive with visual content; in advertising this has been tried out but it is time for brands to be more aggressive on visual content sites like YouTube, Instagram, Pinterest, etc. Read the entire story here.

3. Facebook Vs. Google: The Online Advertising War Reaches 2013: Facebook Ads or Google Display Network which ad network is better for my business, a tricky question that people come across often and  with Facebook Graph coming into the picture, the question gets more tougher. Pooja tries to bring some clarity in this area via her latest post. She tries differentiating both the ad networks on the basis of Formats, Targeting Options, Verdict, User Behavior, etc. Read the entire story here.

4. How to Organize Social Media Contests? Anandan has been a lucky chap to win some social media contests and at the same time his work has also given him opportunities to conduct few social media contests. So with this experience up his sleeve, he shares some points that social media marketers should keep in mind before organizing a contest. Read the entire story here.

5. Meet Miss Malini: Vivek, in his post, tells us the story of MissMalini, who describes herself as “Indian Blogging Princess” and a “Social Media Jedi”. Huffington Post last year named her as “without doubt, India’s most famous blogger”. The post further shares the success story of Malini and how Internet has opened up a new economy. Read the entire story here.

We hope that you enjoy our curated list for this week and do let us know if you would like to add some more articles to the list. You can always leave them as a comment or tweet us at @LHInsights.

Image courtesy: Tulisan.com

Prasant Naidu

Founder and Blogger at Lighthouse Insights. Loves to experiment in social media and believes social media is a game changer for SME's.

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