5 Indian Social Media Articles Worth Reading

by Prasant Naidu on July 8, 2022

in Insights

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weekend readingThis week proved once again that social media is being adopted by Indian SME’s gradually.  In addition to this, we also saw how social media is effective for a social cause and some interesting campaigns from Happydent, Bebrave,Volkswagen, etc. However with all this, the week also saw a big disappointment in which Cadbury Bournville is still ignoring Facebook guidelines even after it’s page being brought down for the same misuse earlier.

The week also gave us a chance to come across some fine articles which we think could be a good read for the weekend.

1. Are you a social media bully or a bright spark? This article on TOI was written keeping in mind the Social Media Day that was celebrated all over the world on 30th June. The article talks about how social media has created the required buzz for social campaigns like ‘Pink Chaddi Campaign”, etc. but it also showcases the downside of being too social. A must read article in a time where sites who are claiming they know everything about you because Facebook does and also leaves the data for public viewing.

2. Deconstructing a viral: Short but at the same time a very insightful post from Manu Prasad who tries to figure out the definition of a viral. He talked about the coolest keynote ever done in the history of tech by Google and he asks whether the video be considered as a viral. He further explains that viral is not only about reach and impression but it is also about trying to see whether it is being shared and tied neatly with brand experience too. It is about time that  brand managers get a knowledge upgrade.

3. Understanding Twitter’s Dilemma: Satyam talks about how Twitter is inching towards its death in this interesting blog post.  Twitter’s powers lie in its API but the recent breakup with LinkedIn and 3rd party apps community may not be good. Satyam opines this breakup may have been good for Twitter to be an advertising platform but an API centric Twitter could have enabled an ecosystem far more powerful than what Facebook is today. My gut feeling is that Twitter may look for creating an app store just like Facebook App Center, Google Play, etc.

4. 12 of the most engaging Father’s Day Facebook Posts: Peter Claridge creates another awesome article by collecting some of the best Father’s day posts on Facebook. It has 12 best campaigns backed with data provided by Unmetric. A post that shouldn’t be missed if you need to know how an occasion like Father’s day can be leveraged effectively on Facebook.

5. Why CEOs find social media to be a double-edged sword: In this rather insightful article in the Economic Times, Nikhil Menon tells us how Indian CEOs have been eyeing social media as opposed to foreign CEOs, with views from Hari Krishnan, CEO of LinkedIn India, Prakash Iyer, CEO of Kimberly-Clark Lever, Amitabh Kant, CEO of DMIC (Delhi Mumbai Infrastructure Corridor) and Jessie Paul, MD of Paul Writer. Don’t miss this if you need to know how the decision makers have adapted to social media and why.

We hope that you enjoy our curated list for this week and do let us know if you would like to add some more articles to the list. You can always leave them as a comment or tweet us at @LHInsights.

Happy Weekend!

Prasant Naidu

Founder and Blogger at Lighthouse Insights. Loves to experiment in social media and believes social media is a game changer for SME's.

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