5 Indian Social Media Articles Worth Reading

by Prasant Naidu on July 29, 2022

in Insights

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Image Courtesy: blogs.cfr.org

Another week and another round of interesting stories from the world of Indian social media. The week witnessed 50 million users on Facebook from India, Gautam Ghosh completing 10 years of blogging, author Ashwin Sanghi sharing thoughts on why one should not chase for fans, etc. Apart from this, we researched on how Wikipedia is using social media and about 13 cook bloggers who are doing good on social media.

This week we also came across some interesting blog posts which I am listing down:

1. British Airways, ‘Don’t Fly’ and thoughts on brand reactions online: Karthik talks about the recent ad created by British Airways for the Olympics. The video got a mixed bag of reactions while the brand was making an effort to reply to the negative comments. Karthik thinks that there was no need for the brand to do so and by doing that it was not achieving any engagement. Read on more in the article to know why he thought so and what was the advice from Karthik to the brand. Definitely he nails it.

2. I like you, but I really don’t want to talk to you: A thought by which most brands live today and Carlton D’Silva shares his thoughts on it via the blog post. Acquiring a million fans is easy but holding them is tough! To hold them, engagement is important and he shares few steps how one can be successful in it. For example, he shares that conversations should not be what a brand likes but it should be about what a fan wants to see. A relevant post and a must read to find out the rest of the tips provided by Carlton.

3. Social media platforms, segregating the personal and the professional: Pooja Shah talks about how social media is useful for finding talent today. However she  also talks about the pros and cons of it. Moving ahead she talks about how LinkedIn Direct Ads and Facebook Ads have been not that effective. Even though they have potential but are often misused when compared with Twitter which is more of an organic platform and has much higher returns. Debatable but I think Twitter has a lot of potential if we can skilfully play with the 140 characters.

4. London Olympics or Social Media Games: This year’s London Olympics will go down in history as one of the first ever social games and Naresh Gupta is saying the same here. He shares that there would be no more ‘exclusive news’ from the TV channels as players, coaches and spectators would be sharing their thoughts instantly on Twitter. The Olympic videos have already started being part of Youtube and along with that a slew of mobile apps are already keeping people engaged about Olympics. Definitely this Olympics would be known as social media games.

5. 10 Common social media questions answered: Radha Giri digs into some of the frequently asked questions by SME’s. This is bound to happen when the medium is itself evolving so fast. These questions that range from the use of social media, to which network is better to deriving a formula of viral, etc. are interesting and relevant questions of the day. Radha does complete justice to providing useful answers and the post is must for those who are decoding social media.

We hope that you enjoy our curated list for this week and do let us know if you would like to add some more articles to the list. You can always leave them as a comment or tweet us at @LHInsights.

Happy Weekend!

Prasant Naidu

Founder and Blogger at Lighthouse Insights. Loves to experiment in social media and believes social media is a game changer for SME's.

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