1. Can a New Campaign Fix Special K? The slumping cereal brand has been a major factor contributing to the company’s larger sales woes, which include a sagging snacks business. In search of a comeback Special K on Monday will launch a new campaign that marks a significant change in direction. Rather than selling the cereal as a diet food, ads will tout what the brand sees are positive nutrition benefits, including whole grain, fiber, folic acid and Vitamin D. The new attitude is summarized in the tagline “Eat special. Feel special.”
2. California Coastal Commission Launches #CheckTheCoast Preservation Campaign: Working with Gyro, the California Coastal Commission (CCC) has launched Check the Coast, an effort to make Californians aware of a check box on California tax returns that, if checked, will enable a person to make a donation to the CCC. This donation will be used to protect California coastline.
The campaign, which has enlisted the help of actor Adrian Grenier and surfer Sunshine in the Fog, encourages people to head to the coast, use their left hand to make a check mark, take a selfie, and share it to social media using the #CheckTheCoast hashtag.
3. Acura Targets Millennials With #ILX2016 Social Media-Based Music Campaign: To introduce the new 2016 ILX to millennials, Acura (working with Razorfish) collaborated with eight musical artists, each of whom created a customized music track to align with the vehicle’s eight-speed dual-clutch transmission. The eight artists are Kisses, Bear in Heaven, Spazzkid, Starro, Plastic Plates, Bit Funk, Walla and Amtrac.
4. Chevrolet, Isobar’s ‘CoDriver’ challenges the auto retail experience: Chevrolet has partnered with Isobar to create ‘CoDriver’, a virtual reality platform that rethinks the traditional automotive retail experience. CoDriver combines a range of immersive technology, where passengers take a seat in a specially fitted vehicle and are transported to a real life environment to experience the vehicle’s capabilities in unprecedented detail.
5. Currys & PC World Chocolate Appliances: Currys & PC World have turned three products into chocolate to entice customers online and in store this Easter weekend, and treat themselves to great value tech. The OOH and Facebook campaign shows three products, a washing machine, coffee maker and camera made out of chocolate and wrapped in tin foil. The tag line “Treat Yourself This Easter” is linked with the ongoing “We start with you” campaign. “The best Easter treats aren’t always egg shaped…”