5 Curated Social Media Articles To Be Read This Weekend

by Prasant Naidu on September 8, 2021

in News

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A big thanks to our advertisers - Unmetric , Plobal and WAT. Listed below are five curated articles that would be a good read for your weekend.

weekend reading social media

1. Realty players use social media to tap Net-savvy NRIs: The slowdown in the domestic real estate market has got developers turning to an alternative and cost effective marketing tool — social media, to pitch various projects to NRI investors. Leading realty developers are now using Facebook, Twitter and YouTube to reach prospective NRI buyers, helping them identify the right property, negotiate a deal, and help repatriate large sums of money home. Read more here.

2. Instant gratification: Real-time marketing is emerging as the shiny new way to break clutter and social media is where all this action is unfolding. Find out how it is happening and how Oreo did during the third quarter of Super Bowl XLVII early this year. Read more here.

3. Niche Indian Brands & Sellers Setup Facebook Stores To Make Money Online [Trend]: Hundreds of small Indian brands have begun setting up stores on Facebook, a trend which is likely to pick up in the coming months. Find out how the trend is picking up with the help of Facebook commerce startups. Read more here.

4. India’s social media battleground: From the Congress and the Bharatiya Janata Party (BJP) to the small, resource-strained Aam Aadmi Party, everyone is working on bolstering their digital presence ahead of five state polls this year and national elections next summer. The article looks at what these parties are doing on social. Read more here.

5. Started as social networks for engineers & professors – Webzeest pivots to a knowledge & social collaboration platform: The story about how Muthukrishnan T left his promising research career in Business Intelligence to start a social networking site, Webzeest, for engineering students and professors, however within a few months, he realised that space is tough to crack. Following the lack of traction, Muthukrishnan pivoted Webzeest to a knowledge sharing and social collaboration platform. Read more here.

Prasant Naidu

Founder and Blogger at Lighthouse Insights. Loves to experiment in social media and believes social media is a game changer for SME's.

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