5 Curated Social Media Articles To Be Read This Weekend

by Prasant Naidu on September 22, 2021

in News

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A big thanks to our advertisers - Unmetric , Plobal and WAT. Listed below are five curated articles that would be a good read for your weekend.  Also, in case you have missed out this weeks #LHIMustRead then click here.

weekend reading indian social media

1. Thoughts On The Newspapers Business & The Internet: Nikhil, in this post, talks about macro-level views on the newspaper business online. He talks about factors like credibility, distribution, payment cycles, etc. Read more here.

2. Interview: India has a lot to offer in terms of Twitter stories – Twittamentary director: Two Indian social media consultants, Avinash Kalla and Bhaskar Pant, plan to release “Twittamentary India”, a film made in collaboration with Singapore-based documentary filmmaker Tan Siok Siok. The article is an interview with Siok about social media, “Twittamentary” and how India became the first country chapter. Read more here.

3. Indian Social Media Usage Grows, Triggering (Limited) Change: The article talks about YouTube which officials think had incited greater violence, and are probing on how it went viral. The author thinks that the incident is another key demonstration of the role of social media in shaping events, politics and opinion in India. It further talks about how changes are happening in a smaller way. Read more here.

4. When will the next Google or Twitter come out of India? Swami Manohar, the co-founder of LimberLink Technologies, shares his thoughts on the real question – “When will there be a company out of India that dominates the marketplace like Google or Twitter?” He thinks that at present the one sided emphasis on innovation is misplaced and based on an incomplete understanding of what makes market leaders. Read more here.

5. The Significance of Facebook Brand Fans: There is no set idea to place a value on a single Facebook Fan. It totally depends; as all fans differ in their worth and the way a brand builds engagement on the page determines the potency of a fan. The value (in actual terms) of a brand’s fan base totally depends on how much that brand cares about its customers and followers. Therefore, one must consistently analyze how ‘FAN’tastic is their brand on social media. The article further talks about value of fans and how credibly you can acquire them. Read more here.

Happy Weekend!

Prasant Naidu

Founder and Blogger at Lighthouse Insights. Loves to experiment in social media and believes social media is a game changer for SME's.

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