5 Curated Social Media Articles To Be Read This Weekend

by Prasant Naidu on September 15, 2021

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A big thanks to our advertisers - Unmetric , Plobal and WAT. Listed below are five curated articles that would be a good read for your weekend.

1. How Vdopia is challenging dominance of Google and Facebook, within five years of starting up: An Indian startup is taking giant strides in the world of mobile and video advertising – Vdopia. Started by two friends, Srikanth Kakani and Chhavi Upadhyay, the third co-founder in the Vdopia team is Saurabh Bhatia. The post looks at the startup’s journey. Read more here.

2. BJP’s Tech Volunteers to Woo Non Urban Voters [Social Media Strategy]: Amresh K, Co-Convener, IT Cell of BJP shares his party’s social media strategy, planned activities and the social media tools being used with NextBigWhat in an interview. Read more here.

3. Radio players firm their foothold in social media to remain relevant: The arrival of digital and social media has complicated the radio-listener relationship. While radio might not have lost its social and mobile element completely, the medium suffers from the great divide, especially in terms of the youth TG, who have altered their paths with the advent of social media. Find out how radio players are engaging on social that would click with their listeners. Read more here.

4. When stars get social: At a time when India is the third largest Facebook nation and the sixth largest Twitter nation and is amongst one of the large consumers of YouTube videos in the world, despite low penetration for Internet access, brands in India are putting their strategies together to reach out to consumers on social media like never before. How Bollywood stars are using the medium and how are they pushing brands message on social. Read more here.

5. The dark web: Threats, extortion and dirty tricks that companies are facing under the underbelly of social networks. But is regulation the answer? There are suggestions galore on how to manage the social beast, but as yet, nobody has managed to tame it. Read more here.

Happy Weekend!