5 Curated Indian Social Media Articles Worth Reading This Weekend

by Prasant Naidu on January 19, 2022

in News

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Indian social media weekend reading

A big thanks to our advertisers - Unmetric, Reduce Data, WAT. Listed below are five curated articles that would be a good read for your weekend

1. Husband and wife solve online micropayment for digital content with Yippster: Early last year, husband-wife duo Anant Kochhar and Tashina Singh were looking to start a cyber-security product firm. The duo had started to solve an internet security problem to reduce the attack surface area of a webpage to zero. What they ended up creating instead was a frictionless online micropayment solution. They called it Yippster. The article at YS looks at their journey. Read more here.

2. Interview with Sanjay Tripathy is Executive Vice President, (Marketing, Product, Digital, and Direct Channels): In a wide-ranging discussion with exchange4media’s Abhinn Shreshtha, Tripathy speaks about HDFC’s plans to create a “truly digital life insurance brand” and gives his views on social strategy, the ad cap issue, among other things. Read more here.

3. Six social media pitfalls that brands should avoid in 2014: The article at exchange4media looks at six key pitfalls that brands need to avoid on social platforms. In doing so it spoke to some social media planners and digital agencies and realized that there is still a vast scope for improvement. Read more here.

4. Little Eye had multiple buyout offers from global firms before signing the deal with Facebook: VenturEast Tenet Fund- and GSF Accelerator-backed Little Eye Software Labs Pvt Ltd, an app performance solutions firm, is the first Indian company to be snapped by social networking giant Facebook. In the article Sateesh Andra, managing partner of VenturEast, and Rajesh Sawhney, founder, GSF, talk about Little Eye and the deal. Read more here.

5. Mobile video network Vuclip grows, clocks $10 million in annual revenues: The article at YS looks at how Vuclip has grown from 2008 when it was Blueapple.mobi, a mobile video search and delivery facility. Today Vuclip is a team of over a 100 employees and a revenue model which gets them $10 million annually and according to projections, they’ll break even by the next financial year. Read more here.

Image credit: Flickr

Prasant Naidu

Founder and Blogger at Lighthouse Insights. Loves to experiment in social media and believes social media is a game changer for SME's.

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