5 Curated Indian Social Media Articles To Be Read This Weekend

by Prasant Naidu on September 29, 2021

in News

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A big thanks to our advertisers - Unmetric , Plobal and WAT. Listed below are five curated articles that would be a good read for your weekend.  Also, in case you have missed out this weeks #LHIMustRead then click here.

weekend reading1. How Twitter is offering a way out for brands on social media? The article at ET talks about the growing relationship between Mondelez and Twitter. The salient facet of their pre-nuptial agreement being that Twitter will have dedicated teams working for Mondelez in India, Brazil, the UK and the US. As soon as the knot is tied, Mondelez will be able to leverage Twitter’s real-time analytics capabilities.

Mondelez, in return, is bound to have made an ad spending commitment to Twitter which only aids the latter in building its share and profile in the market before it goes public and launches its IPO in early 2014. Read more here.

2. Academic institutions cannot ignore social media: The article at FinancialExpress talks about the aggressive growth of social media in the country and how social media offers an immense potential for the educational institutions too in various dimensions of their functioning and for transforming the process of education. Read more here.

3. Café Cuba: of creating buzz and brand personality on Twitter: The article at Bhatnaturally talks about the Parle Agro’s re-entry to the Indian fizzy drinks market with Café Cuba, a coffee-flavoured carbonated drink. Though it is slated to launch early next year but the company has decided to create the buzz already via other means. Read more here.

4. Shashi Tharoor on Congress’ social media plans, digital presence of Gandhis: Political parties in India are relying more on social media ahead of the 2014 election as a way of increasing voter support, even though politicians in general do not expect such efforts to influence election results. India Insight interviewed Shashi Tharoor, minister of state for human resources to understand his party’s social media approach and plan. Read more here.

5. Youngsters behind Tune Patrol win an exit, the story behind the deal: Tune Patrol is a social music discovery platform that works towards developing and connecting a thriving community of independent musicians and their fans in India. The story is about the youngsters product and their exit from it. Read more here.

Happy Weekend!

Prasant Naidu

Founder and Blogger at Lighthouse Insights. Loves to experiment in social media and believes social media is a game changer for SME's.

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