5 Curated Indian Social Media Articles To Be Read This Weekend

by Prasant Naidu on December 8, 2021

in News

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weekend reading social media

A big thanks to our advertisers - Unmetric, Rackspace and WAT. Listed below are five curated articles that would be a good read for your weekend.

1. Tete-a-Tete with Nishant Rao, Country Manager LinkedIn India: Nishant Rao, the young leader at the helm of LinkedIn India took over as the country operations earlier this year. YS, does a freewheeling chat at the sidelines of the Asian Business Angel Forum hosted by Mumbai Angels and finds out more about leadership, learnings from the Indian journey, LinkedIn India users and more. Read more here.

2. You can think of marketing on Facebook in mass-media terms and not just in terms of fans: Kirthiga Reddy: As the India head of the $5,089-million social media giant, she has seen Facebook move from 71 million Indian users in Q4 of calendar year 2012 to 82 million in Q2 of calendar year 2013. She tells Sayantani Kar that advertisers need not think about how many people are talking about them and can actually look at capitalizing on reach and frequency on it just like any other mass media. Read more here.

3. Online Virals: The Ripple Effect: It takes just one click for a brand to travel miles and reach people. Virals have given marketers a perfect platform to create ripples. The concept of virals and sharing content has been around for years. However, for every successful branded viral, there may be 100 marketers still standing on the sidelines, wondering what they can do to get consumers to flex a muscle and hit ‘share’. We look at both, the science of shareability and some hygiene factors that make a piece of branded content ‘viral-able’. Read more here.

4. Double standards: Digital media: Better for response than branding? Ashok Lalla, global head - digital marketing, Infosys, and Somprabh Singh, marketing head - Titan, tell Campaign India that digital can lend itself to brand building too. Read more here.

5. Cobrapost Blue Virus sting: Social media experts skeptical: In a new sting operation, Cobrapost has revealed how certain IT companies in India are working to manipulate social media campaigns by buying fake FB likes and followers on Twitter, and running negative campaigns against rivals of their clients and also engaging in creating panic among minority groups. Firstpost digs deep and provides thoughts from experts on the matter. Read more here.

Happy Weekend!

Prasant Naidu

Founder and Blogger at Lighthouse Insights. Loves to experiment in social media and believes social media is a game changer for SME's.

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