5 Curated Indian Social Media Articles To Be Read This Weekend

by Prasant Naidu on October 6, 2021

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A big thanks to our advertisers - Unmetric and WAT. Listed below are five curated articles that would be a good read for your weekend. Also, in case you have missed out this weeks #LHIMustRead then click here.

1. Arvind Gupta, BJP IT cell head, on party’s social media plans: Arvind Gupta, head of the Bharatiya Janata Party’s IT division in an interview with India Insight shares about social media and the party’s plans for the elections. Read more here.

2. Startup enthusiasts, also a couple and now co-founders at Viral Curry: The startup journey of Viral Curry – social media agency founded by Garima Juneja and Gaurav Mishra. The startup is now a team of five with 15 clients onboard. Read more here.

3. 5 Reasons Why you Need a Specialist Startup Storyteller: Why storytelling is important for a startup? There is no better way than a founder doing his own story-telling in these connected times. But if you don’t have time then hire a Specialist Startup Storyteller. The article at NBW talks about the qualities the new hire should have. Read more here

4. We don’t want to get into the battle of ‘Likes’ and ‘Followers’ – LinkedIn: The game is not about adding random connections of people that you don’t know, it is about adding relevant connections of people.- Nishant K Rao, Country Manager, LinkedIn India. He talks about LinkedIn with Hindu Business Line. Read more here.

5. Companies like M&M, HUL, Godrej, Ford and Honda prefer start-ups over old agencies for digital ads: The article takes a look at how bigger brands are now also considering to work with startups while working with traditional agencies for their digital mandate. The article gets a view point from various industry leaders. Read more here.