5 Curated Indian Social Media Articles To Be Read This Weekend

by Prasant Naidu on February 2, 2022

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weekend reading

1. #RahulSpeaksToArnab creates social media furore: Congress party’s VP and leader of their 2014 election campaign can’t seem to catch a break from social media trolls. The article shares an infograph while sharing thoughts from social media experts on the incident. Read more here.

2. The End of APIgasm. Blame it on Twitter, Facebook and Google: APIs proved to be a great way to get traction for your product in the early days of web2.0 – especially among the developer community which also happened to be the early adopter of your product(s). Facebook, Google (esp. Maps) and Twitter maxed this opportunity and grabbed a good mindshare among the developer community. But no more. Read more here.

3. Bacardi takes ‘Untameable’ tag to digital media in aggressive push: Bacardi recently launched its ‘Bacardi Untameable Since 1862’ campaign in India, one of only three countries where the new campaign will be run (the other two being the US and Mexico). The article looks at how the brand has promoted the campaign on social and digital. Read more here.

4. Top Ten Facebook Marketing Strategies of brands: Facebook has emerged as the new marketing medium for brands in 2013. The article looks at Top Ten Facebook marketing strategies used by brands in the year 2013 based on the opinions of market experts. Read more here.

5. Awesome things brands did on Social Media in 2013: The article with a lovely infograph takes you back to the world of social media in 2013. The crazy Chipotle hack, Oreo’s well-timed Super Bowl post, the return of the Twinkies and so many other amazing events are all probably going down in social media history. Read more here.

Prasant Naidu

Founder and Blogger at Lighthouse Insights.

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