5 Curated Indian Social Media Articles To Be Read This Weekend

by Prasant Naidu on January 26, 2022

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weekend reading

1. Twitter has high flying plans for India: San-Francisco based micro-blogging site Twitter’s famous blue bird is off to a flying start in India, eyeing to take on more tweeple under its wing. The article looks at its growth in the country. Read more here.

2. Starbucks bets big on digital in competitive Indian market: The article looks at how the company has adopted digital and social mediums to attract new customers. While talking to Manmeet Vohra, Director (Marketing and Category) of Tata Starbucks, the article shares the social engagement strategy of the company too. Read more here.

3. Why Are Telcos In India Dragging Feet About Location Sharpness? The Indian Government is presently a very worried organization owing to its inability to accurately pinpoint location of mobile users and the Indian telecom companies do not seem to be helping. The article looks at why the telcos are dragging their feet. Read more here.

4. Is In-App Commerce being adequately utilised by Marketers: With 97 percent of consumers asking for more mobile interactions with businesses, the article debates whether marketers have understood the nuances of In-App Commerce. Read more here.

5. Five trends to watch out for in the Indian blogosphere in 2014: Blogging is increasing in India and there are many trends that come with this ever popular medium. The author reveals that there is a lot more to happen in the Indian blogosphere in 2014. Read more here.

Prasant Naidu

Founder and Blogger at Lighthouse Insights.

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