5 Curated Indian Social Media Articles To Be Read This Weekend

by Prasant Naidu on December 15, 2021

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A big thanks to our advertisers - Unmetric, Rackspace and WAT. Click here for #LHIMustRead, if you have not read the week’s best stories from Indian social media. Listed below are five curated articles that would be a good read for your weekend.

1. Ventriloquism in social media and advertising: How it helps brands: The article at ET looks at how age old venting out has changed with social media coming into picture. The venting has become funnier, cleverer and most of all, not necessarily anonymous. Read more here.

2. Brands peek out of the closet: The Supreme Court on Wednesday set aside the historic 2009 Delhi HC verdict that decriminalized gay sex. SC’s decision sent shockwaves throughout the nation with people expressing their anger on different media. On social media, these protesters gathered unexpected support from several brands too. Read more here.

3. Three ex-Amazonians rewrite rules of digital advertising with Sokrati: The article at YS finds more about the products, people working at it and the road ahead of the Pune based digital advertising agency Sokrati. Read more here.

4. Entertainment battle moves to the web: The article at Business Standard looks at how television channels in India are focusing on the social and online route since 5 years down the lane their biggest competitor would be YouTube. The space also has its own challenges. Read more here.

5. Tube, tweets and trends: The article at Mid Day looks at how social media has changed the way TV shows are being produced, broadcasted and consumed. Read more here.