1. A tale of two beards: when I went Tinder dating in Delhi: Big debates are taking place: more girls or guys on Tinder? Is Tinder the best thing to have happened to girls looking for fun? Is this the dawn of the hookup culture in India? The end of Indian pretensions about chastity? The article talks abou the growing culture and what guys think about the dating app. Read more here.

2. Social Media: The New Influencer: How to influence people and help brands! That is the kind of person brand marketers are looking for online. Read more here.

3. Is the 30-second TV Spot Dying? Brands are investing time, energy and money in creating digital music videos, shorter edits of which may not make it to the TV screen. Is it no longer about ‘that sexy 30 second TV spot’? Read more here.

4. Not just a marriage of convenience, Shaadi.com aims for disruptive ideas in mobile: In a conversation with exchange4media Gourav Rakshit, President and COO of Shaadi.com elaborated on the digital journey of the popular matrimony portal and the road ahead in an increasingly digital and mobile world. Read more here.

5. Directi founder launches Flock: aims to be the WhatsApp for official purposes: Bhavin Turakhia founded Directi, a prominent domain registrar that was acquired by Endurance International earlier this year for a hefty sum. Branching out from that business, one of the things Bhavin focuses on now is Riva- an organization based in the communications space that has today announced the launch of Flock, a free chat service for work and business environments. Read more here.

Prasant Naidu

Founder and Editor at Lighthouse Insights.

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